Senior Guide

​​For seniors and their caregivers, the Wisconsin Department of Agriculture, Trade and Consumer Protection’s "Senior Guide" has long been a trusted source of information on consumer issues and scams that the state’s elderly residents face.  The Senior Guide contains more than 50 pages of information to help Wisconsin seniors through difficult consumer issues or to help them identify scams.

A number of scams are addressed in the guide including the “grandparents scam,” identity theft, international lottery fraud, “storm chaser” contractors, phishing and work-at-home operations.  The guide also includes general consumer protection topics such as landlord/tenant laws, filing a complaint with DATCP, protecting personal information and registering for the state’s No Call List. 

While a wide range of subjects are covered in the Senior Guide, it is important to note that the content in each topic section is adapted from a longer, more comprehensive DATCP fact sheet.  Those fact sheets are always available on the DATCP website in the Consumer Fact Sheets section.

For more information, contact the Bureau of Consumer Protection at (800) 422-7128 or via email:

Download the Guide

DATCP's Senior Guide is available as a free PDF download:

Note that the topics in the table of contents are links, making it easy to jump to a particular topic of interest within the Guide.

Request a Copy By Mail

If you wish to receive a printed version of the Senior Guide by mail, contact the Consumer Protection Hotline at (800) 422-7128 to request a copy.

Facing Issues? How Can We Help? Call with Questions or File a Complaint.

If you believe that you have been targeted or victimized by a scammer, or if you are facing any of the consumer matters listed in the Senior Guide, we are here to lend a hand.

  • Reach out to DATCP’s Consumer Protection Hotline (800-422-7128, to speak with our staff about your concerns.  They can offer guidance and help find resources on your issue.

  • File a complaint with DATCP.  We can try to help mediate to resolve the problem.  You can file a complaint online.  If you would like to file your complaint by mail, you can download a complaint form​ or call the Consumer Protection Hotline and request a complaint form by mail.