Student loan debt payments restarted on October 1. Find resources here.
What We Do
The Wisconsin Department of Agriculture, Trade and Consumer Protection is the state’s primary consumer protection agency. The Bureau of Consumer Protection has authority to regulate unfair business practices.
Operate Wisconsin’s Consumer Protection Hotline; consumers can contact our hotline staff by email at DATCPHotline@wisconsin.gov or through our toll-free hotline at
Handle 100,000 new consumer complaints and inquiries every year.
Returned more than $11,151,000 million to affected consumers in 2021.
Regulate unfair and deceptive business practices to protect millions of Wisconsin consumers every day.
Provide information, training, and resources for businesses to help them better serve Wisconsin Consumers.
Administer Wisconsin’s telemarketing “Do Not Call” Law (over 4.5 million Wisconsin numbers are registered.)
Educate consumers on best practices to combat and avoid identity theft, and offer recovery services to identity theft victims with the aid of the Identity Theft Assistance Team.
Regulate hazardous consumer products.
Enforce environmental regulations related to consumer products.
Consumer Protection News
November 20, 2023: Don't Play Games with Toy Safety
November 20, 2023: Shop Online Safely this Holiday Season
November 20, 2023: DATCP’s Helpful Tips for Holiday Shoppers
November 20, 2023: DATCP Announces Settlement with Dollar General for Price Accuracy Violations
September 28, 2023: October is Cybersecurity Awareness Month in Wisconsin
September 8, 2023: Consumer Alert: Tree Removal Scammers Reported After Storms
September 8, 2023: Consumer Alert: Traveling Asphalt Crews Reported in Southeastern Wisconsin
August 8, 2023: DATCP Provides Reminder on Rental Housing Rights and Responsibilities
August 1, 2023: DFI, DATCP, & Savi Host Online Student Loan Workshop on August 15
July 20, 2023: Need Storm Damage Repairs? Choose a Trustworthy Contractor
July 18, 2023: Wisconsin and Law Enforcers Nationwide Announce Enforcement Sweep to Stem the Tide of Illegal Telemarketing Calls to U.S. Consumers
July 10, 2023: Wisconsin OCI, DFI, and DATCP Alert Consumers to Misleading Home Warranty Mail Solicitations
June 28, 2023: July 2023 is Military Consumer Protection Month
May 3, 2023: Double Check Your Mother's Day Arrangements
April 25, 2023: Choose a Trustworthy Contractor for Storm Damage Repairs
April 21, 2023: DATCP, DOA Warn Wisconsin Dispatch Number 'Spoofed' By Scammers
April 14, 2023: Prepare for Severe Weather With Tips From State Agencies
April 6, 2023: DATCP and Attorney General Kaul Announce $75,000 Judgement Against Manufactured Home Community Operators for Unfair and Illegal Rental Practices
March 27, 2023: Prevent Identity Theft During Spring Vacation with DATCP's Travel Tips
February 2, 2023: DATCP's Top Ten Consumer Complaints of 2022
January 30, 2023: DATCP and DOR Observe Identity Theft Awareness Week
December 13, 2022: Don't Get Scammed This Holiday Season
December 8, 2022: AG Kaul, DATCP Announce Settlement With Direct-Mail Marketer of Extended Vehicle Warranty Products
November 22, 2022: Attorney General Kaul Announces $328,000 Settlement with American Tax Solutions
November 22, 2022: Attorney General Kaul, DATCP Announce Settlement of Enforcement Action Against Extended Vehicle Warranty Telemarketer
November 18, 2022: DATCP Provides Consumer Tips for the Holidays
November 14, 2022: Consumer Alert: Gift Cards Fraudulently Drained of Funds
October 26, 2022: DATCP Addresses Misleading COVID-19 Test Advertisements
October 4, 2022: DFI and DATCP Host Student Loan Debt Relief Workshop: How to Avoid Scams, Use Free Repayment Tools and Save Money
October 3, 2022: October 2022 is National Cybersecurity Awareness Month
September 1, 2022: Consumer Alert: Facebook-Related Phishing Scams
The Bureau of Consumer Protection is located in the Wisconsin Agriculture Building located at 2811 Agriculture Drive on Madison’s southeast side.
Additionally, the Bureau of Consumer Protection's Milwaukee office is located at 1027 W. St. Paul Avenue, Milwaukee, WI 53223. Consumers can also contact our hotline staff by email at DATCPHotline@wisconsin.gov or through our toll-free hotline at (800) 422-7128. Our hotline and business hours are Monday – Friday from 7:45 a.m. until 4:30 p.m. Walk-ins are welcome.