Consumer Protection

The Wisconsin Department of Agriculture, Trade ​and Consumer Protection is the state’s primary consumer protection agency. The Bureau of Consumer Protection has authority to regulate unfair business practices.

What We Do

  • Operate Wisconsin’s Consumer Protection Hotline; consumers can contact our hotline staff by email at or through our toll-free hotline at (800) 422-7128.

  • Handle 100,000 new consumer complaints and inquiries every year.

  • Returned approximately $2.4 million to affected consumers in 2020.

  • Regulate unfair and deceptive business practices to protect millions of Wisconsin consumers every day.

  • Provide information, training, and resources for businesses to help them better serve Wisconsin Consumers.

  • Administer Wisconsin’s telemarketing “Do Not Call” Law (over 4.5 million Wisconsin numbers are registered.)

  • Educate consumers on best practices to combat and avoid identity theft, and offer recovery services to identity theft victims with the aid of the Identity Theft Assistance Team.

  • Regulate hazardous consumer products.

  • Enforce environmental regulations related to consumer products.

Consumer Protection ​​News

December 6, 2021: Consumer Alert ​Scammers Are Using Mobile Payment Apps

November 29, 2021: Giving Tuesday Tips from DATCP and DFI

November 23, 2021: Consumer Alert Waukesha Donors Should Watch for Fundraising Scam Attempts

​November 19, 2021: Fire Departments across Wisconsin Report Fundraising Imposter Scam Attempts

November, 15, 2021: Student Loan Debt ​Relief Scammers Target Worried Borrowers​​

November 3, 2021: Consider Risks if Dabbling in Cryptocurrency

November 2, 2021: Domke and Smith Join DATCP as Directors in the Division of Trade and Consumer Protection

October 27, 2021:​ DATCP Sees Rise in Antivirus Subscriptions Email Scams​​

September 30, 2021: Be Cyber Smart during Cybersecurity Awareness Month 

​September 20, 2021: Client Assistance Program Moves from DATCP to Disability Rights of Wisconsin

September 14, 2021: DATCP and DOJ Reach Settlement with StubHub, Inc.

​September 1, 2021: DATCP Sees Rise In Unemployment Insurance Scam Reports

August 5, 2021: Reminder to Use Trusted Contractors for Property Repairs after Storm Damage

July 12, 2021: Consumer Alert DATCP and DOR Warn Consumers to be Alert for Fraudulent Collection Mailings Letters

March 2, 2021: DATCP Partners with Retailers to Prevent Scammers Collecting Gift Card Payments​

February 26, 2021: Public Invited to Attend Virtual Consumer Protection Summit


Contact Us​​

The Bureau of Consumer Protection is located on the first floor of the Wisconsin Agriculture Building located at 2811 Agriculture Drive on Madison’s southeast side. Additionally, the Bureau of Consumer Protection's Milwaukee office is located at 1027 W. St. Paul Avenue, Milwaukee, WI 53223. Consumers can also contact our hotline staff by email at or through our toll-free hotline at (800) 422-7128. Our hotline and business hours are Monday – Friday from 7:45 a.m. until 4:30 p.m. Walk-ins are welcome​.​