Consumer Protection

​​​​​​​Student loan debt payments restarted on​​ October 1​. Find resources here.

What We Do

The Wisconsin Department of Agriculture, Trade ​and Consumer P​rot​ection is the state’s primary consumer protection agency. The Bureau of Consumer Protection has authority to regulate unfair business practices.

  • Operate Wisconsin’s Consumer Protection Hotline; consumers can contact our hotline staff by email at or through our toll-free hotline a​t (800) 422-7128.

  • Handle 100,000 new consumer complaints and inquiries every year.

  • Returned more than $11,151,000 million to affected consumers in 2021​.

  • Regulate unfair and deceptive business practices to protect millions of Wisconsin consumers every day.

  • ​Provide information, training, and resources for businesses to help them better serve Wisconsin Consumers.

  • Administer Wisconsin’s telemarketing “Do Not Call” Law (over 4.5 million Wisconsin numbers are registered.)

  • Educate consumers on best practices to combat and avoid identity theft, and offer recovery services to identity theft victims with the aid of the Identity Theft Assistance Team.

  • Regulate hazardous consumer products.

  • Enforce environmental regulations related to consumer products.

Consumer Protec​tion ​​News

November 20, 2023: Don't Play Games with Toy Safety

November 20, 2023: Shop Online Safely this Holiday Season

November 20, 2023: DATCP’s Helpful Tips for Holiday Shoppers

November 20, 2023: DATCP Announces Settlement with Dollar General for Price Accuracy Violations

September 28, 2023: October is Cybersecurity Awareness Month in Wisconsin

September 8, 2023: Consumer Alert: Tree Removal Scammers Reported After Storms

September 8, 2023: ​Consumer Alert: Traveling Asphalt Crews Reported in Southeastern Wisconsin

August 8, 2023: DATCP Provides Reminder on Rental Housing Rights and Responsibilities

August 1, 2023: ​DFI, DATCP, & Savi Host Online Student Loan Workshop on August 15

July 20, 2023: Need Storm Damage Repairs? Choose a Trustworthy Contractor

July 18, 2023: Wisconsin and Law Enforcers Nationwide Announce Enforcement Sweep to Stem the Tide of Illegal Telemarketing Calls to U.S. Consumers

July 10, 2023: Wisconsin OCI, DFI, and DATCP Alert Consumers to Misleading Home Warranty Mail Solicitations

June 28, 2023: July 2023 is Military Consumer Protection Month

May 3, 2023: Double Check Your Mother's Day Arrangements

April 25, 2023: Choose a Trustworthy Contractor for Storm Damage Repairs

April 21, 2023: DATCP, DOA Warn Wisconsin Dispatch Number 'Spoofed' By Scammers

April 14, 2023: Prepare for Severe Weather With Tips From State Agencies

April 6, 2023: DATCP and Attorney General Kaul Announce $75,000 Judgement Against Manufactured Home Community Operators for Unfair and Illegal Rental Practices​

March 27, 2023: Prevent Identity Theft During Spring Vacation with DATCP's Travel Tips

February 2, 2023: ​​DATCP's Top Ten Consumer Complaints of 2022

January 30, 2023: DATCP and DOR Observe Identity Theft Awareness Week

December 13, 2022: Don't Get Scammed This Holiday Season

December 8, 2022: AG Kaul, DATCP Announce Settlement With Direct-Mail Marketer of Extended Vehicle Warranty Products

November 22, 2022: Attorney General Kaul Announces $328,000 Settlement with American Tax Solutions​​

November 22, 2022: Attorney General Kaul, DATCP Announce Settlement of Enforcement Action Against Extended Vehicle Warranty Telemarketer

November 18, 2022: DATCP Provides Consumer Tips for the Holidays

November 14, 2022: Consumer Alert: Gift Cards Fraudulently Drained of Funds

October 26, 2022: DATCP Addresses Misleading COVID-19 Test Advertisements

October 4, 2022: DFI and DATCP Host Student Loan Debt Relief Workshop: How to Avoid Scams, Use Free Repayment Tools and Save Money

October 3, 2022: October 2022 is National ​Cybersecurity Awareness Month

September 1, 2022: Consumer Alert: Facebook-Related Phishing Scams

Contact Us​​

The Bureau of Consumer Protection is located in​ the Wisconsin Agriculture Building located at 2811 Agriculture Drive on Madi​son’s southeast side. Additionally, the Bureau of Consumer Protection's Milwaukee office is located at 1027 W. St. Paul Avenue, Milwaukee, WI 53223. Consumers can also contact our hotline staff by email at DATCPHotline@wisconsin​.gov or through our toll-free hotline at (800) 422-7128. Our hotline and business hours are Monday – Friday from 7:45 a.m. until 4:30 p.m. Walk-ins are welcome​.​