Consumer Protection

The Wisconsin Department of Agriculture, Trade ​and Consumer Protection is the state’s primary consumer protection agency. The Bureau of Consumer Protection has authority to regulate unfair business practices.

What We Do

  • Operate Wisconsin’s Consumer Protection Hotline; consumers can contact our hotline staff by email at or through our toll-free hotline at (800) 422-7128.

  • Handle 100,000 new consumer complaints and inquiries every year.

  • Returned approximately $2.4 million to affected consumers in 2020.

  • Regulate unfair and deceptive business practices to protect millions of Wisconsin consumers every day.

  • Administer Wisconsin’s telemarketing “Do Not Call” Law (over 4.5 million Wisconsin numbers are registered).

  • Educate consumers on best practices to combat and avoid identity theft, and offer recovery services to identity theft victims with the aid of the Identity Theft Assistance Team.

  • Regulate hazardous consumer products.

  • Enforce environmental regulations related to consumer products.

Contact Us​​

The Bureau of Consumer Protection is located on the first floor of the Wisconsin Agriculture Building located at 2811 Agriculture Drive on Madison’s southeast side. Additionally, the Bureau of Consumer Protection's Milwaukee office is located at 1027 W. St. Paul Avenue, Milwaukee, WI 53223. Consumers can also contact our hotline staff by email at or through our toll-free hotline at (800) 422-7128. Our hotline and business hours are Monday – Friday from 7:45 a.m. until 4:30 p.m. Walk-ins are welcome​.​