File a Consumer Complaint

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The Department of Agriculture, Trade and Consumer Protection (DATCP) is Wisconsin's primary consumer protection agency. Its Bureau of Consumer Protection educates consumers on best practices to combat and avoid scams, fraud, and unfair business practices. DATCP is ready to provide consumers and businesses with free resources, answer their questions, and assist them if they have lost money or private data to theft.​

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Before You File a Complaint​

Talk or write to the person wh​o sold you the product or service. If this person cannot help you, speak with a supervisor, manager, or owner. Be calm, courteous, and friendly. Do not threaten. Be specific about wanting a replacement, a refund, or a repair.

If you are not satisfied with the business's response, the faster you file a complaint with DATCP, the better your chances are for a resolution. Include problem history with date and location of purchase, copies of all documents, and your contact information​.

File a Complaint

​Consumers can file a complaint online or by mail.


To submit a consumer complaint to DATCP by mail, download a general consumer complaint form or contact DATCP's ​Consumer Protection Hotline to request a form be mailed to you.​ Attach copies of all documentation that supports your complaint, such as receipts, invoices, con​tracts, cancel​ed checks, advertisements/catalog pages, lease documents, telephone bills, etc. Mail the completed form and copies of relevant documents to:​

DATCP ​Bureau of Consumer Protection
PO Box 8911
Madison, WI 53708-8911

DATCP will contact you once Consumer Protection staff have reviewed your complaint -​ typically within one week of receiving it. Consumer Protection staff will then contact the business on your behalf. Although DATCP cannot force a business to resolve a complaint, this contact often results in a solution.

You can also file a complaint for the following specific consumer issues:

​​Download Complaint Form PDF

Download Complaint Form PDF​

​If you wish to inform DATCP about an unsolicited call or text message for awareness and tracking but are not requesting any additional follow up, file a telemarketing/Do Not Call fast track complaint.​