Consumer Guide

​​​​DATCP’s Senior Guide has long been a trusted source of information on
consumer issues and scams that Wisconsin’s elderly residents face. The
new DATCP Consumer Guide includes all ​information contained in previous
​editions of the Senior Guide as well as new topics, tips, and more.

The Wisconsin Department of Agriculture, Trade and Consumer Protection’s Consumer Gu​ide is a trusted so​urce of information on consumer issues and scams that the state’s residents​ face ever​y day. The Consumer Guide contains over 40 pages of information to help Wisconsin consumers navigate conflicts, identify scams, learn consumer tips, an​d more.​​

A number of scams are addressed in the guide including imposter scams, identity theft, international lottery fraud, “storm chaser” contractors, phishing, and work-at-home operations. The guide also includes general consumer protection topics such as landlord/tenant laws, how to file a complaint with DATCP, protecting personal and private information, and registering for the state’s No Call Registry. 

While a wide range of subjects are covered in the Consumer ​Guide, it is important to note that the content in each topic section is adapted from a longer, more comprehensive DATCP fact sheet. Those fact sheets are always available on the DATCP website in the Consumer Fact Sheets section.

For more information, contact the Bureau of Consumer Protection at (800) 422-7128 or​ DATCPHotline@wi​.gov.

Download the Guide​

DATCP's Consumer Guide is available as a free PDF download:

Note that the topics in the table of contents are links, making it easy to jump to a particular topic of interest within the Guide.

Request a Copy By Mail

If you wish to receive a printed version of the Consumer Guide by mail, contact the Consumer Protection Hotline at (800) 422-7128 to request a copy.

Facing Issues? How Can We Help?

If you believe that you have been targeted or victimized by a scammer, or if you are facing any of the consumer matters listed in the Consumer Guide, we are here to lend a hand.

  • Reach out to DATCP’s Consumer Protection Hotline by phone at (800) 422-7128 or email at to speak with our staff about your concerns. They can offer guidance and help find resources for your issue.

  • File a complaint with DATCP.  We can try to help mediate to resolve the problem. You can file a complaint online. If you would like to file your complaint by mail, you can download a complaint form​ or call the Consumer Protection Hotline and request a complaint form by mail.