2025
Gulfood 2025*
Dates: February 17-21, 2025
Location: Dubai, United Arab Emirates
Wisconsin processed food companies are invited to exhibit in the Wisconsin Pavilion at Gulfood 2025. With global attendees, Gulfood is the place to meet and connect with food buyers worldwide. Participating companies are required to sign up for Food Export-Midwest Food Show Plus! services. DATCP offers a turnkey, furnished, and shared booth package. Participants are accepted on a first-come basis and are responsible for airfare, hotel, and meals.
We have only one remaining spot for this heavily desired event!
Interested in participating? Contact Shirley Acedo at (608) 419-4643 or shirley.acedo@wisconsin.gov.
WEDC Trade Mission to Mexico
Dates: February 23-28, 2025
Location: Guadalajara and Mexico City, Mexico
The Wisconsin Economic Development Corporation is organizing a trade mission to Mexico to help Wisconsin companies connect with potential partners and other intermediaries in this market. Participants benefit from the firsthand knowledge of Wisconsin’s in-market trade representative, receiving market intelligence customized
for their company and product/service offerings. One-on-one meetings are arranged based on each company’s specific needs; with logistics handled for them, participants can focus on getting the most out of each meeting.
Click to access a flyer for this event.
If you are interested in participating, contact Jacob Leum at jacob.leum@wisconsin.gov.
Natural Products Buyers Mission at Natural Products Expo West
Dates: March 4-5, 2025
Location: Anaheim, California
Food Export-Midwest in partnership with the Organic Trade Association will be conducting a Natural Products Buyers Mission at the 2025 Natural Products Expo West. With a heavy focus on natural, healthy, and specialty products, this show attracts global natural, organic, and healthy lifestyle buyers.
Meeting slots are scheduled on a first-come, first-served basis. Early Bird Registration closes January 10, 2025.
Learn more and sign up or contact Jacob Leum.
VIV Asia*
Dates: March 12-14, 2025
Location: Bangkok, Thailand
Held every other year in Bangkok, Thailand, VIV Asia is the largest and most complete feed-to-food event in Asia. Participating companies meet with buyers in feed production, animal farming, breeding, genetics, veterinary and animal health solutions, slaughtering, meat, fish, egg, and dairy processing. DATCP offers a turnkey, furnished, and shared booth package. The deadline to register is December 1, 2024, and registrants will be accepted on a first-come basis. Participants are responsible for airfare, hotel, and meals.
International Food & Drink Events*
Dates: March 17-19, 2025
Location: London, England, United Kingdom
The International Food and Drink Event (IFE) is the only food and drink trade exhibition with UK government support, making it the premier event for the UK food and beverage industry for more than 31 years. IFE London 2025 will serve as a hub for over 23,000 buyers along with visitors from 105 countries for the food, drink, and hospitality supply chain, including those from Tesco, Sainsbury’s, Asda Stores, Iceland, Waitrose, Marks & Spencer, Aramark, and British Airways. Participants are accepted on a first-come basis and are responsible for airfare, hotel, and meals.
To participate, contact Shirley Acedo at shirley.acedo@wisconsin.gov.
WEDC Trade Mission to China
Dates: March 21-29, 2025
Location: Shanghai and Shenzhen, China
The Wisconsin Economic Development Corporation (WEDC) is offering a significantly subsidized rate of only $2,500 for participants from Wisconsin exporters of goods or services to join this trade mission to China (almost a tenth of the full cost). The program cost includes customized market research and assessments, hotel accommodations, interpreters and more. Airfare and most meals are not included.
China has the world’s largest consumer market. Wisconsin cheese, cranberries, and ginseng are familiar and well-liked by Chinese consumers, providing a strong foundation for growth.
The registration deadline for this trade mission has passed. To learn more, visit the website or contact Jennifer Lu.
South Korean Trade Mission
Dates: April 6-11, 2025
Location: Seoul, South Korea
Great Lakes St. Lawrence Governors & Premiers is leading a multi-sector trade mission to assist small to medium-sized companies interested in exporting products and services to South Korea. Participants will receive a customized schedule of meetings with prospective customers and business partners. The deadline to sign up is January 22, 2025.
Access the trade mission flyer and visit the website for information on costs and itinerary.
Anuga Select Brazil*
Dates: April 8-10, 2025
Location: São Paulo, Brazil
Wisconsin processed food companies are invited to exhibit in the Wisconsin Pavilion at Anuga Select Brazil, where entrepreneurs, business owners, and food and beverage industry professionals can meet new suppliers, learn from industry experts, and have in-depth discussions about the industry's latest global trends. Anuga Select Brazil is a complete showcase of national and international product launches for retail, food service chains, and hospitality. Participants are accepted on a first-come basis and are responsible for airfare, hotel, and meals.
To participate, contact Jacob Leum at jacob.leum@wisconsin.gov.
FHA Singapore Food & Beverage
Dates: April 8-11, 2025
Location: Singapore
Join DATCP at Asia’s leading international food and beverage event, where nearly 1,700 exhibitors from 91 countries meet with over 72,000 attendees on a 65,000 square meter show floor.
This platform will provide global suppliers with valuable access to quality buyers, including distributors, importers, manufacturers, and retailers. Attendees will also gain valuable insights into developments and future trends of the food and beverage industry. Booth space is free; participants are responsible for their own travel, hotel, and meals.
To participate, contact Shirley Acedo at shirley.acedo@wisconsin.gov.
TuttoFood*
Dates: May 5-8, 2025
Location: Milan, Italy
TuttoFood is for the entire agri-food ecosystem. Global and innovative, it is the world reference point for producers and distributors of quality products across the complete food and beverage supply chain, who meet during the exhibition potential buyers such as distributors, importers, proximity stores, gourmet stores, food service, out-of-home professionals, and chefs. TuttoFood looks to the future and develops innovation in line with consumer trends and market dynamics.
Participants are accepted on a first-come basis and are responsible for airfare, hotel, and meals.
To participate, contact Jacob Leum at jacob.leum@wisconsin.gov.
Interzum 2025*
Dates: May 5-8, 2025
Location: Cologne, Germany
Join DATCP at Interzum Cologne 2025, the world’s leading trade fair for furniture production and interior design. This event hosts over 74,000 visitors from more than 150 countries with industry leader networking opportunities and the chance to explore new markets. For Wisconsin forestry product suppliers, Interzum is a platform to showcase our state's high-quality hardwood and softwood products, connecting with potential buyers and expanding into the European market.
Participants are accepted on a first-come basis and are responsible for travel, hotel and meals. Booth space is free, and state and federal funding are available for certain product categories.
To participate, contact Jennifer Lu at jennifer.lu@wisconsin.gov.
China Dairy Expo 2025
July 2025 – Xia Men, China
Wisconsin businesses in dairy genetics, feed supplements, dairy products, animal health, processing, and more are encouraged to exhibit at China Dairy Expo 2025. This is the largest and most influential dairy production event in China, covering the entire dairy production chain. Participants have the opportunity to connect with key players in China’s growing dairy industry, organized by the China Dairy Association. Event website and dates are coming soon.
Participants will share booth space and receive a listing in the bilingual Wisconsin Directory, access to Wisconsin and U.S. forums, turnkey booth assistance, translation services, and business matchmaking.
To participate, contact Jennifer Lu.
China and Hong Kong Trade Missions
DATCP is coordinating two back-to-back missions through Food Export for retail and food service companies that offer a minimum 51% U.S. food. Register by April 11 for a reduced price of $425 per mission. Follow the links below for information on each mission and contact Shirley Acedo to learn mo
re.
August 11-13, 2025 – Shanghai & Hangzhou, China:
China remains the fourth largest market for the export of U.S. processed foods. The U.S. is also the fourth largest supplier of consumer-oriented food products to China, behind Brazil, Thailand, and New Zealand.
Learn more about the Focused Trade Mission to China.
August 14-15, 2025 – Hong Kong:
Hong Kong has a free market economy, highly dependent on international trade and finance — the value of goods and services trade, including the sizable share of re-export, is about four times GDP. Hong Kong has no tariffs on imported goods, and it levies excise duties on only four commodities, whether imported or produced locally: hard alcohol, tobacco, oil, and methyl alcohol. There are no quotas or dumping laws. Hong Kong continues to link its currency closely to the U.S. dollar, maintaining an arrangement established in 1983.
Learn more about the Focused Trade Mission to Hong Kong.
VICTAM LATAM 2025*
Dates: September 16-18, 2025
Location: Sao Paulo, Brazil
VITCAM LATAM covers animal feed and pet food services, ingredients, and machines to produce feed in Brazil and surrounding countries. The event also includes conferences and business matchmaking services.
Participants are accepted on a first-come basis and are responsible for travel, hotel, and meals. Booth space is free, and state and federal funding are available for certain product categories.
To participate, contact Jacob Leum.
Upcoming USDA FAS Trade Missions
The United States Department of Agriculture (USDA) Foreign Agricultural Service's (FAS) agricultural trade missions help American companies increase their global reach. Upcoming missions include the following:
- Hong Kong: May 12-16, 2025 (Application Open)
- Lima, Peru: June 9-12, 2025
- Dominican Republic: July 13-16, 2025
- Taiwan: September 2025
- Mexico: November 2025
- Cote d'Ivoire: December 2025
Learn more and register at the USDA FAS website.
*Funded by the Wisconsin Initiative for Agricultural Exports