2025
South Korean Trade Mission
Dates: April 6-11, 2025
Location: Seoul, South Korea
This event is closed for registration, but you can access the trade mission flyer for information. Great Lakes St. Lawrence Governors & Premiers is leading a multi-sector trade mission to assist small to medium-sized companies interested in exporting products and services to South Korea. Participants will receive a customized schedule of meetings with prospective customers and business partners.
Anuga Select Brazil
Dates: April 8-10, 2025
Location: São Paulo, Brazil*
This event is closed for registration. Wisconsin processed food companies were invited to exhibit in the Wisconsin Pavilion at Anuga Select Brazil, a showcase of national and international product launches for retail, food service chains, and hospitality. Participants were accepted on a first-come basis and are responsible for airfare, hotel, and meals.
*Funded by Wisconsin Initiative for Agricultural Exports.
FHA Singapore Food & Beverage
Dates: April 8-11, 2025
Location: Singapore
This event is closed for registration. Attendees joining DATCP at Asia's leading international food and beverage event receive booth space free; participants are responsible for their own travel, hotel, and meals.
TuttoFood
Dates: May 5-8, 2025
Location: Milan, Italy*
This event is closed for registration. Participants can expect to meet with potential buyers across the food supply chain including distributors, importers, proximity stores, gourmet stores, food service, out-of-home professionals, and chefs. DATCP is providing free booth space and participants are responsible for their own travel, hotel, and meals.
*Funded by Wisconsin Initiative for Agricultural Exports.
National Restaurant Association
(NRA) Show
Dates: May 17-20, 2025
Location: Chicago, Illinois, USA*
Wisconsin invites food and beverage companies to join us at the National Restaurant Association (NRA) Show, a must-attend event for every member of the restaurant and foodservice industry. As the world’s most influential showcase of foodservice innovation and inspiration, the NRA Show is where every trend, solution, and category are represented, connecting companies with the people and products they need in order to thrive in today’s business environment.
DATCP offers a turnkey, furnished, and shared booth package. Participants are accepted on a first-come basis and are responsible for transport, hotel, and meals.
Booth space is filling quickly! To participate, contact Jacob Leum or Cassi Miller.
*Funded by the Wisconsin Initiative for Agricultural Exports.
Interzum 2025
Dates: May 20-23, 2025
Location: Cologne, Germany*
For Wisconsin forestry product suppliers, Interzum is a platform to showcase our state's high-quality hardwood and softwood products, connecting with potential buyers and expanding into the European market. Interzum is the world’s leading trade fair for furniture production and interior design.
DATCP offers a turnkey, furnished, and shared booth package. Participants are accepted on a first-come basis and are responsible for airfare, hotel, and meals.
Registration for the event closes March 31; please contact Jennifer Lu to reserve your spot.
*Funded by the Wisconsin Initiative for Agricultural Exports (WIAE).
China Dairy Expo 2025
Dates: July 13-15, 2025
Location: Xia Men, China
Wisconsin businesses in dairy genetics, feed supplements, dairy products, animal health, processing, and more are encouraged to exhibit at China Dairy Expo 2025. This is the largest and most influential dairy production event in China, covering the entire dairy production chain. Participants have the opportunity to connect with key players in China’s growing dairy industry, organized by the China Dairy Association. Event website and dates are coming soon.
Participants will share booth space and receive a listing in the bilingual Wisconsin Directory, access to Wisconsin and U.S. forums, turnkey booth assistance, translation services, and business matchmaking.
To participate, contact Jennifer Lu before March 31.
Agroleite
Dates: August 5-8, 2025
Location: Castro, Brazil
Taking place in Castro, a national capital of milk production, Agroleite is aimed at all phases of the milk supply chain and is the place to showcase milk technology in Latin America.
DATCP staff will lead a trade mission to Agroleite including visits to farms in the region. Dairy producers and genetics companies are invited to participate to develop relationships with potential buyers and increase demand for Wisconsin dairy genetics.
To participate, contact Shirley Acedo or Jacob Leum.
China and Hong Kong Trade Missions
DATCP is coordinating two back-to-back missions through Food Export for retail and food service companies that offer a minimum 51% U.S. food. Register by April 11 for a reduced price of $425 per mission. Follow the links below for information on each mission and contact Shirley Acedo to learn more
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August 11-13, 2025 – Shanghai & Hangzhou, China:
China remains the fourth largest market for the export of U.S. processed foods. The U.S. is also the fourth largest supplier of consumer-oriented food products to China, behind Brazil, Thailand, and New Zealand.
Learn more about the Focused Trade Mission to China.
August 14-15, 2025 – Hong Kong:
Hong Kong has a free market economy, highly dependent on international trade and finance — the value of goods and services trade, including the sizable share of re-export, is about four times GDP. Hong Kong has no tariffs on imported goods, and it levies excise duties on only four commodities, whether imported or produced locally: hard alcohol, tobacco, oil, and methyl alcohol. There are no quotas or dumping laws. Hong Kong continues to link its currency closely to the U.S. dollar, maintaining an arrangement established in 1983.
Learn more about the Focused Trade Mission to Hong Kong.
Fine Food Australia – Expand Your Cheese Brand
Dates: September 8-11, 2025
Location: Sydney, Australia*
If you have a Wisconsin cheese or dairy company and are looking to expand into the Australia and New Zealand markets, we invite you to exhibit with us at Fine Food Australia 2025!
This is a premier event for food and beverage businesses in Australia and the Asia-Pacific region. Jointly funded by Dairy Farmers of Wisconsin (DFW) and Wisconsin Initiative for Agricultural Exports (WIAE), this unique opportunity will allow Wisconsin cheese exporters to showcase their products to a large and diverse audience of industry professionals, distributors, and potential buyers from the Oceania region.
Additional opportunities for Wisconsin cheese and dairy companies include a special reception to meet key industry stakeholders and build lasting business relationships, and the option to apply for Food Export Midwest's Branded Program to help make participation more affordable.
Please contact Jennifer Lu or Sue Merckx for more information and to secure your spot.
*Funded by the Wisconsin Initiative for Agricultural Exports (WIAE).
Americas Food & Beverage
Dates: September 10-12, 2025
Location: Miami, Florida, USA*
The Americas Food & Beverage Show & Conference is only open to the industry, making this an exclusively business to business event. Attendees are looking for new and innovative products to add to their store shelves and menus and to wow their clients. This event targets Latin American, Carribean, and European markets and offers connection to distributors, retailers, convenience store networks, food service, hospitality, restaurants, and more. With over 7,000 attendees from 93 countries during last year's event, this is a great opportunity to expand your reach without having to leave the U.S.
DATCP offers a turnkey, furnished, and shared booth package. Participants are accepted on a first-come basis and are responsible for transport, hotel, and meals.
If interested, reach out soon as booth space is filling quickly for this event! To participate, contact Jacob Leum or Cassi Miller.
*Funded by the Wisconsin Initiative for Agricultural Exports (WIAE).
VICTAM LATAM 2025
Dates: September 16-18, 2025
Location: Sao Paulo, Brazil*
VITCAM LATAM covers animal feed and pet food services, ingredients, and machines to produce feed in Brazil and surrounding countries. The event also includes conferences and business matchmaking services.
Participants are accepted on a first-come basis and are responsible for travel, hotel, and meals. Booth space is free, and state and federal funding are available for certain product categories.
To participate, contact Jacob Leum.
*Funded by Wisconsin Initiative for Agricultural Exports.
SIAL India
Dates: December 11-13, 2025
Location: New Delhi, India*
India is a compelling market for U.S. food products, driven by its rapidly expanding middle class, urbanization, and evolving consumer preferences towards healthier and premium food options. Per USDA, the best products for the market include pulses, fresh and processed fruits (e.g., cranberries), distilled spirits/alcohol, wine, confectionery, and tree nuts. Personal relationships play a crucial role in Indian business culture, and establishing trust through face-to-face meetings is possible with SIAL India 2025.
DATCP offers a turnkey, furnished, and shared booth package for interested Wisconsin businesses. Participants are responsible for airfare, hotel, and meals.
To participate, contact Shirley Acedo.
*Funded by the Wisconsin Initiative for Agricultural Exports (WIAE).
Upcoming USDA FAS Trade Missions
The United States Department of Agriculture (USDA) Foreign Agricultural Service's (FAS) agricultural trade missions help American companies increase their global reach. Upcoming missions include the following:
- Lima, Peru: June 9-12, 2025
- Dominican Republic: July 13-16, 2025
- Taiwan: September 2025
- Mexico: November 2025
- Cote d'Ivoire: December 2025
Learn more and register at the USDA FAS website.