Sarah Hagenow is serving as the 78th Alice in Dairyland. As Wisconsin's agriculture ambassador, her goal is to educate audiences across Wisconsin about the $116.3 billion economic impact and importance of our state's diverse agriculture industry in our daily lives.
Hagenow, of Poynette, feels at home in Wisconsin's agricultural industry and enjoys telling the stories of its hard-working people. She is a 2025 graduate of the University of Minnesota with a degree in agricultural and food business management and a minor in international agriculture. Hagenow's youth was characterized by involvement in 4-H and FFA, which spurred her to join the Gopher Dairy Club, Agricultural Business Club, Agricultural Mentor Program, and the dairy cattle judging team at college. Hagenow has held internships with Heatherstone Enterprises, Viking Dairy Company, the Minnesota State Senate, and the Animal Agriculture Alliance.
“Serving as the 78th Alice in Dairyland is a dream come true," said Hagenow. “I can't wait to start visiting communities all across the state, learning more about the diverse people and places that make Wisconsin the agricultural powerhouse it is, and giving voice to their stories of dedication and inspiration."
Alice in Dairyland is a one-year, full-time communications professional with the Wisconsin Department of Agriculture, Trade and Consumer Protection ( DATCP). The Alice program is supported by several partner organizations, including Dairy Farmers of Wisconsin, Kettle Moraine Mink Breeders Association, Wisconsin Corn Promotion Board, Goodman's Jewelers, Wisconsin Potato Industry Board, Ginseng Board of Wisconsin, the Wisconsin Beef Council and the Dairy Innovation Hub.
In a year, Alice in Dairyland travels approximately 50,000 miles across the state, conducting hundreds of radio and television interviews, presentations, speeches, and school visits. In 2024-2025, Wisconsin's 77th Alice in Dairyland, Halei Heinzel, completed the following:
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158 radio and television interviews
- 206 classroom visits
- 197 events
- 48 print articles
- 800+ social media posts
For more information about inviting Alice in Dairyland to your event, the 79th Alice in Dairyland Finals in Marathon County, and the rest of the Alice in Dairyland program, visit
www.aliceindairyland.com and follow Alice online on
Facebook,
LinkedIn, and
Instagram.