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| The Department of Agriculture, Trade and Consumer Protection (DATCP) is Wisconsin's primary consumer protection agency. Its Bureau of Consumer Protection educates consumers on best practices to combat and avoid scams, fraud, and unfair business practices. DATCP is ready to provide consumers and businesses with free resources, answer their questions, and assist them if they have lost money or private data to theft.
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Consumer Protection Hotline
DATCP maintains Wisconsin's Consumer Protection Hotline, a free resource consumers can call or email to speak with real consumer protection staff for information on current scams, consumer laws and publications, to check for complaints against a business, or to learn how to file a complaint. Consumers can contact our Hotline team to ask questions and discuss topics such as:
- Deceptive advertising
- Home improvement
- Identity theft
- Landlord-tenant issues
- Scams and fraud
- Telemarketing
- Vehicle repair
Contact the Hotline by email at DATCPHotline@wisconsin.gov or by phone at (800) 422-7128. Office hours are 7:45 a.m. to 4:30 p.m. Monday through Friday, except for state holidays.
The Bureau of Consumer Protection's main office is located at:
Prairie Oaks State Office Building
2811 Agriculture Drive
Madison, WI 53718
The Bureau also has a Milwaukee office located at:
DATCP Bureau of Consumer Protection
1027 W. St. Paul Avenue
Milwaukee, WI 53223-2641
The mailing address for both offices is:
DATCP Bureau of Consumer Protection
PO Box 8911
Madison, WI 53708-8911
Media Inquiries
For media inquiries or interview requests, contact the Division of Trade and Consumer Protection's public information officer:
