Telemarketer Registration

​​​​​Under Wis. Stats. § 100.52, Telephone Solicitations, the Wisconsin Department of Agriculture, Trade and Consumer Protection registers telephone solicitors who initiate a telephone conversation or text message to a Wisconsin resident for the purpose of encouraging the recipient of the telephone call or text message to purchase property, goods or services.  A telephone solicitor is a person or business, other than a nonprofit organization, that employs or contracts with an individual to m​ake a telephone solicitation.

The registration year begins December 1 and ends November 30.

There are two ways to register as a telephone solicitor:

  • Register online through the DATCP website, or
  • Complete DATCP's telephone solicitor registration forms. Submit the completed forms to DATCP.

Registration forms are available in DATCP's telephone solicitor registration packet. Download a regis​tration packet​ or request a registration packet by mail from DATCP:

  • email:,

  • call: (608) 224-4999, or

  • visit (office hours are weekdays, 7:45 a.m. to 4:30 p.m.):
    Bureau of Consumer Protection
    Wisconsin Department of Agriculture, Trade and Consumer Protection (first floor)
    2811 Agriculture Drive
    Madison, WI 53718-6777

DATCP adopted rules to implement the telemarketing Do Not Call Program.  The effective date for this rule (Wis. Admin, Code Ch. ATCP 127, subchapter V) was December 1, 2002.  If you would like a copy of the rules or statutes, please visit​