Telemarketer Registration

​Under Wis. Stats. § 100.52, Telephone Solicitations, the Wisconsin Department of Agriculture, Trade and Consumer Protection registers telephone solicitors who initiate a telephone conversation or text message to a Wisconsin resident for the purpose of encouraging the recipient of the telephone call or text message to purchase property, goods or services.  A telephone solicitor is a person or business, other than a nonprofit organization, that employs or contracts with an individual to make a telephone solicitation.

The registration year begins December 1 and ends November 30.

DATCP adopted rules to implement the telemarketing Do Not Call Program.  The effective date for this rule (Wis. Admin, Code Ch. ATCP 127, subchapter V) was December 1, 2002.  If you would like a copy of the rules or statutes, please visit

A copy of the forms pertaining to this program are available:

  • as a download in the "Registration Packet" column on this page;

  • by email:;

  • by calling (608) 224-4999;

  • or by visiting:

    Bureau of Consumer Protection
    Wisconsin Department of Agriculture, Trade and Consumer Protection (first floor)
    2811 Agriculture Drive
    Madison, WI 53718-6777

    Office hours are weekdays, 7:45 a.m. to 4:30 p.m.