Welcome to DATCP

​​​​​​​​​​​​​​​​​Welcome to the Wisconsin Department of Agriculture, Trade and Consumer Protection. Our mission is to partner with all the citizens of Wisconsin to grow the economy by promoting quality food, healthy plants and animals, sound use of land and water resources, and a fair marketplace. Thank you for visiting.

Price Gouging

On Thursday, May 26, 2022, Governor Evers issued Executive Order #164​ certifying the state is i​n a period of abnormal economic disruption specifically for infant formula, which triggered enforcement of Wisconsin's Price Gouging Statute​. Price gouging is a common term to describe when a seller charges “unreasonably excessive prices". Read the news release. Learn more on the website. Read the Price Gouging FAQs​.

Consumer Protection

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​​Resources and assistance for consumers and businesses to ensure fair business practices in Wisconsin. 

News Releases


Retrieving Data

Farm Center

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