Welcome to the Wisconsin Department of Agriculture, Trade and Consumer Protection. Our mission is to partner with all the citizens of Wisconsin to grow the economy by promoting quality food, healthy plants and animals, sound use of land and water resources, and a fair marketplace. Thank you for visiting.
On Thursday, May 26, 2022, Governor Evers issued Executive Order #164 certifying the state is in a period of abnormal economic disruption specifically for infant formula, which triggered enforcement of Wisconsin's Price Gouging Statute. Price gouging is a common term to describe when a seller charges “unreasonably excessive prices". Read the news release. Learn more on the website. Read the Price Gouging FAQs.