Wisconsin Cherry Board

Established in 1984, this market order board has five members elected at-large who represent licensed cherry producers. Its purpose is promotion, new product development, research, and education.  

The board is responsible for the management of an annual assessment that ranges from $40,000 to $60,000. The assessment rate is $10 per ton for processing and custom-packed cherries, and $3 per ton for juice cherries.  

Wisconsin's cherry growers produced 12.9 million pounds in 2022, ranking the fourth in the nation by state ​or cherry production.  

Cherry production in Wisconsin is concentrated mainly in Door County, which is located on the Door Peninsula that extends into Lake Michigan. Wisconsin's cherry growers' fruit had a value of $2.6 million in 2022.  

The Wisconsin Cherry Board directors, each of whom serves a three-year term are: 

  • Daniel Kielar, Sturgeon Bay (Vice President)
  • Terry Sorenson, Sturgeon Bay 
  • Barry Peterson, Green Bay (Secretary/Treasurer)
  • James Seaquist, Ellison Bay (President) 
  • Chris Lautenbach, Fish Creek


More information about the board is available by contacting the:
Wisconsin Cherry Board 
PO Box 8911, Madison, WI 53708-8911.

Questions regarding elections can be directed to:
Debbie Gegare   
DATCP Market Orders Program Coordinator
(​​608) 224-5116