Bureau of Consumer Protection

​​​​​​The Wisconsin Department of Agriculture, Trade an​d Consum​er Protection (DATCP) is the state’s primary consumer protection agency, and its​ ​Bureau of Consumer Protection has ​authority to​ regulate unfair business​​ practices.​​​

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​​What ​​​W​e D​o​​​​​

Click here to access a video overview of the   DATCP Bureau of Consumer Protection.
  • ​Operate Wisconsin's Consumer Protection Hotline.​​​​
  • Process over 100,000 consumer complaints an​d inquiries and return millions of dollars to affected consumers every year.​​​​​
  • Administer Wisconsin's tele​mar​keting Do Not Call law, with o​ve​r 4.97 million Wisconsin numbers currently registered.​
  • Educate consumer​s on best practices to combat and avoid identity theft, scams, and fraud,​ and offer recovery services to victims.​
 CONTACT​ THE BUREAU           ​  FILE A COMPLAINT​​
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Ann​ouncements​​​​​​​​​​​​​

New! View and share our public service announcements on holiday scams, fraudulent charities, fake websites, and tips for buying and using gift cards from DATCP's​ YouTube channel​​​.​

​New! December 2, ​2024: Giving Tuesday:​ Protect Your Charitable Donations​

November 19, 2024: DATCP Announces Settlement with Roundy’s for Product Weight and Lab​eling Violations

Find ​​consumer alerts an​d news or sign up to receive news​ from DATCP​.


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Consumer Tips & Info

Learn how to protect your property, your
money, and your consumer rights.

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​Guides & Resources

Find DATCP's Consumer Guide, Landlord–​
Tenant ​Guide, and Ready Reference Guide​.

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Landlord–​Tenant

Learn about the rights and responsibilities
of landlords​ and tenants in Wisconsin.

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Identity Theft

Protect yourse​​​​lf from identity theft, one of the
most common forms ​of fraud in the country.​​

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Do Not Call

Join the Wisconsin Do Not Call Registry
to reduce unwanted messages.

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Presentations

Your business, organization, or community can
request a free consumer protectio​n presentation​.

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