Something Special from Wisconsin

​​About the Program/Benefits

The Something Special from Wisconsin™ program can help your product stand out above the competition. Any business, no matter how big or how small, may participate in the program. You can apply to use the Something Special from Wisconsin™ logo if at least 50 percent of the value of your product or service is attributable to Wisconsin ingredients, production or processing activities.

Program members benefit from having a "Wisconsin" brand identity that consumers recognize as top quality and high value. SSfW™ provides a quick and reliable way to identify genuine Wisconsin products and services at grocery stores, retail outlets, farmers' markets and restaurants throughout the state.

Whether you market your products and services locally, regionally, nationally or internationally, the SSfW™ logo brings recognition and credibility, building upon Wisconsin's reputation for providing the finest products and services available.

SSfW™ labeled products also enjoy a strong competitive edge with consumers, with surveys indicating that over 70 percent of Wisconsin consumers are more likely to purchase a commodity made or grown in Wisconsin than one from outside the state.

Something Special from Wisconsin™ is a trademark marketing program administered by the Division of Agricultural Development of the Wisconsin Department of Agriculture, Trade and Consumer Protection. Every dollar spent on SSfW™ products supports local farmers, food processors, entrepreneurs, our communities and their livelihood, as well as the Wisconsin way of life. Each dollar spent on a SSfW™ commodity is not only an investment in the state's economy, but in its future.

Any business, no matter how large or small, may participate in the SSfW™ program. Nominal registration fees are based on the gross sales from your entire business the previous year.

More information about the SSfW™ program is available by emailing datcpssfw@wi.gov.

Something Special from Wisconsin™ Application and Enrollment

It's easy to become a member of the Something Special from Wisconsin™ program. Apply for membership online at ssfwmembers.wi.gov. Pay with a credit card or mail in a check after completing the online application.

Something Special from Wisconsin website


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