On December 24, 2021, with funding support from the US Livestock Genetic Export Inc. (USLGE), DATCP organized an online beef cow breeding webinar with Hoard's Dairyman China. The objective was to help increase Wisconsin and US beef cattle genetics exports to China, and to capture opportunities in China's rapidly growing beef cattle industry. Presentations were made by the American Angus Association, the American Simmental Association, Genex Cooperative, ABS Global and Sexing Technologies as well as China's National Cattle Association. The webinar attracted more than 2,800 attendees across 29 provinces in China during the broadcast, and educated potential Chinese beef farm managers, importers, researchers, government officials and others about the quality, value and standards of Wisconsin and US beef cattle genetics. Among all the states, Wisconsin is the top US exporter of bovine semen to the world. China ranks as the top destination for Wisconsin bovine genetics export, with export increase from $33,101,178 to $55,694,000 year-to-date as of Oct 31, 2021 from Wisconsin to China.