Success Stories


Trade Mission Results in Positive Returns for Wisconsin Company
As a result of displaying products and networking with prospective buyers at a major dairy industry conference in Mexico, a Wisconsin-based company has made inroads in a new foreign market.

DATCP Leads Successful Trade Mission to the Middle East
DATCP’s International Agribusiness Center in February, 2018 led six Wisconsin livestock and livestock genetics businesses on a trade mission to the Middle East. The outcome of the mission was extremely positive, with participating companies reporting aggregate export sales of more than $5.3 million within three months of the trip, including 3,100 U.S. dairy pregnant heifers to a dairy ​operator in Qatar.

WI Delegation, Cheese Carver Attend China Dairy Expo
Nearly a dozen Wisconsin agriculture-related businesses traveled to China to exhibit their products and services at the 2017 China International Dairy Expo and Summit in Harbin, located in Heilongjiang Province, a major dairy area which has had a Sister State relationship with Wisconsin since 1982. To mark the 35th anniversary of Sister State ties, Wisconsin resident and noted cheese craver Troy Landwehr was a featured artist during the expo. The Wisconsin delegation, whose trip was organized by DATCP’s International Agribusiness Center, met face-to-face with many potential distributors and business partners. This year marked the seventh year DATCP has led a Wisconsin delegation to the expo.

Foundations of Food Exporting Seminar
Food Export-Midwest and the Wisconsin Department of Agriculture, Trade and Consumer Protection hosted a “Foundations of Food Exporting Seminar,” a full day of food export education designed to help novice as well experienced food exporting professionals become more experienced exporters.

Value-Added Feed and Feed Ingredient Buyers Mission
DATCP’s International Trade Team teamed with Food Export to host the Value-Added Feed and Feed Ingredient Buyers Mission in Madison, Wis., Oct. 4-6, 2016. The trade team coordinated meetings between Wisconsin feed exporters and prequalified buyers from China, South Korea, Singapore, the United Arab Emirates, Peru, and Thailand. The trade team has coordinated the annual mission for more than a decade – each year selecting buyers with the greatest potential to become purchasers of Wisconsin products. Food Export Midwest projected total aggregated sales of nearly $20 million as a result of the mission. 

Governor Scott Walker and DATCP Secretary Ben Brancel led a trade mission to the Mexico (June 13-18, 2016) to strengthen connections with Mexican government and agricultural leaders, increase awareness of Wisconsin industry and commerce, and continue to build and reinforce Wisconsin's sister state relationship with Jalisco, one of Mexico's leading dairy regions. The trade mission included nearly a dozen Wisconsin companies who participated in the CIGAL Dairy Show, where they learned more about market potential in Mexico, connected directly with producers and importers, and networked for long-term business partnerships.​​

Connoils Success Story

Connoils is a global manufacturer, supplier and distributor of high quality natural, organic and nutritional internally stabilized bulk oils, oil powders, softgels and specialty ingredients. This minority-owned company based in Waukesha, Wis., is on the right path to seeing growth through exports. Connoils exhibited at VitaFoods Europe held in Geneva, Switzerland in May 2015. The show is an annual event and covers four key sectors: Ingredients and Raw Materials, Contract Manufacturing and Private Label, Services and Equipment, and Finished Products. As the leading global nutraceutical event, VitaFoods Europe offered Connoils an excellent opportunity to showcase their products and to develop new business opportunities within Europe and beyond. With five new customers in Europe, Connoils hopes to utilize Food Export’s services next year as well as they continue to look at new markets for growth.

China World Dairy Expo and Summit

The Wisconsin International Agribusiness Center in April 2015 lead a group of more than 30 exhibitors, farmers and agribusiness owners to Harbin, Heilongjiang, China. The group participated in the China World Dairy Expo and the US/China Dairy Forum. Participating businesses made contacts with potential buyers in the Chinese market.  ​

In May 2014, Marathon Ginseng used Branded Program funds, supplied by Food Export-Midwest, to cover travel expenses for a trip to China meet the company's goal of expanding sales of ginseng directly to China. “Wisconsin ginseng is valued in China for its unique qualities. There are very few direct distributors, so we hope we can expand into the market,” Dr. Ming Tao Jiang said. 

The University of Wisconsin-River Falls has been engaged internationally for decades, but in recent years, there is a new level of excitement and growth. DATCP and UW-River Falls have partnered together on numerous international efforts, including participating at World Dairy Expo and traveling to China, Mexico, Brazil, Singapore, Malaysia and Indonesia. 

Read this feature on Organic Valley through U.S. Korea Connect. Pete Bassett, Global Sales and Business Development Manager of Organic Valley, describes how the U.S.-Korea Free Trade Agreement is making exporting easier and less expensive. Organic Valley has attended educational seminars and initiated customized market research studies with DATCP to refine the cooperative's messages and understand market needs and opportunities in Korea and beyond.