Siemers-Peterman of Cleveland is 70th Alice in
Release Date: May 13, 2017
Media Contacts: Rick Hummell, 608-224-5041 email@example.com
or Bill Cosh,
Communications Director, 608-224-5020 William2.Cosh@wi.gov
BAY – Crystal Siemers-Peterman
of Cleveland, Wis. has been chosen as Wisconsin’s 70th Alice in
Dairyland. As Alice, Siemers-Peterman will work as a communications
professional for the Wisconsin Department of Agriculture, Trade and Consumer
Protection (DATCP). Her job will be to educate the public about the importance
of agriculture in Wisconsin.
“As Alice in Dairyland, I will promote positive messages about
Wisconsin’s agricultural products to both rural and urban audiences,” said Siemers-Peterman.
“I will use my various experiences, education, and outgoing personality to
deliver consistent messages about Wisconsin’s agriculture industry to diverse
her passion for Wisconsin’s diverse agricultural industry on her family’s registered
Holstein dairy farm. She was actively involved in the Manitowoc County Junior
Holstein Association, Wisconsin Junior Holstein Association, and Manitowoc
County 4-H. Through these organizations, she represented Wisconsin at national
competitions in both dairy quiz bowl and dairy judging. She will graduate in
May from the University of Minnesota-Twin Cities with a major in agricultural
and food business management and a minor in marketing. Previously, she interned
at Sassy Cow Creamery, FLM+ Advertising Agency, and Land O’Lakes Inc. On campus
she was involved in the National Agri-marketing Association, National Grocers
Association, and Gopher Dairy Club.
was selected at the culmination of three days of final interview events in Brown
County. The events included agribusiness tours, speeches, a public
question-and-answer session, and media interviews. The other candidates were: Abrielle
Backhaus, Kewaskum; Jenna Crayton, Oak Creek; Alexis Dunnum, Westby; Kaitlyn
Riley, Gays Mills; and Kelly Wilfert, Two Rivers.
will start working as Alice on June 5. She succeeds 69th Alice in
Dairyland Ann O’Leary of Evansville. As Alice, Siemers-Peterman will travel
about 40,000 miles speaking at events and giving media interviews. She will
present lessons in more than 100 Wisconsin classrooms in partnership with the
Wisconsin Milk Marketing Board.
of other Wisconsin organizations contribute to make Alice in Dairyland visible
and recognizable to the public. For example, Siemers-Peterman will wear a
custom mink garment to promote Wisconsin’s fur industry, and she’ll drive an
E-85 flex-fuel Ford Explorer 2017 to promote the state’s ethanol industry. While working, she
will wear a 14-carat gold and platinum brooch or tiara, both of which feature amethysts
and citrines, gems indigenous to Wisconsin.
schedule the 70th Alice in Dairyland for an event or classroom
visit, contact Program Manager Ti Gauger at 608-224-5115 or Ti.Gauger@Wisconsin.gov. Follow Alice online at facebook.com/DATCPAliceInDairyland or twitter.com/Alice_Dairyland.
download a photo of Crystal Siemers-Peterman, click here Siemers-Peterman.