COVID19 Price Gouging resolutions


DATCP has received hundreds of complaints regarding price gouging. Most complaints describe price increases on high-demand items that are in short supply during the COVID-19 public health emergency. Although these price increases can be frustrating, most of them do not constitute a violation of the law.

Where complaints warrant further investigation, DATCP contacts the seller to ​request an explanation for its price increases. If the seller is able to provide adequate documentation to justify its increased costs, DATCP will close our inquiry and the complaint. 

The following is a list of sellers that were contacted to provide information justifying their price increase and DATCP has concluded its' investigation.

Resolved inquiry letters have been sent to the following companies​

​​​Date of letter




​August 24, 2020 

​Martens-Trilling True Value


​Surgical Masks

​August 24, 2020 ​

​Point Market

​Stevens Point


​August 13, 2020

​Pick N Save



​August 13, 2020




​August 10, 2020

​Tennie's Hardware

​West Bend

​Hand sanitizers

​August 10, 2020

​Wayne's Food Plus



​August 7, 2020

​​Ace Hardware



​July 28, 2020​

​Restaurant Depot


​​Bottled Water

July 24, 2020

​El Ray



July 24, 2020

​Lake Mills Market

​Lake Mills


​​July 23, 2020

​TNT Ace Hardware


​Bleach, Toilet Paper

​​July 23, 2020

​Home Depot


​Hand sanitizer and cleaning wipes

​July 21, 2020​


​Green Bay


​July 21, 2020

C&S Vliet Supermarket



​July 17, 2020​

​​​Blain’s Farm & Fleet



​July 10, 2020

​Asian International Markets



​July 6, 2020

​Nillsen Food Market

​Clear Lake


​July 3, 2020

​Cermak Fresh Market


​​Watermelon, Pinto Beans

​June 30, 2020

​Sal's Food Center



​​June 29, 2020

​Pierce’s Express Mart​



​​June 18, 2020

​Skog​en’s Festival Foods



​​June 12, 2020

​Thorp Supervalu


​June 9, 2020

​Fitchburg and Madison​

​Toilet Paper
​June 9, 2020
​Direct Supply​​​
​​Disinfectant spray
​May 28, 2020
​Dollar Tree
​Toilet Paper
​May 18, 2020
​Office Depot
​Disinfecting spray and shipping charge
​May 16, 2020
​Charlie's Country Market
​​May 11, 2020

​Wauwatosa and O​ak​ Creek
​Tissue, hand sanitizer
​May 11, 2020
​Bacon, toilet paper, ground beef
​May 4, 2020​
​Jason's Deli
​Toilet Paper
​May 1, 2020
​Nilssen Foods
​Toilet Paper
​May 1, 2020
​Rochester Mini-Mart
​Toilet paper
​April 27, 2020
​Dollar General
​Toilet paper
​​​April 27, 2020
​Gordon Food Service
​Green Bay
​​April 22, 2020
K & M ServiceEagle RiverFurnace repair
April 22, 2020
El Nuevo CentroKenoshaTortillas
April 22, 2020
Cudahy and WaukeshaToilet paper and disinfectant spray
​​April 15, 2020
Surgical masks