Release Date: June
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Rick Hummell 608-224-5041 email@example.com
or Bill Cosh, Communications Director, 608-224-5020 William2.firstname.lastname@example.org
MADISON – Organizations
interested in promoting their county’s agriculture industry and other
businesses are encouraged to consider hosting the 72nd Alice in Dairyland
Finals in May, 2019. The Wisconsin Department of Agriculture, Trade and
Consumer Protection (DATCP) is accepting bids from a Wisconsin county or
counties to host the event. Local economic development organizations and agriculture
promotional organizations are encouraged to consider this opportunity to welcome
to their county visitors and media professionals from around the state.
a different county hosts the Alice in Dairyland selection. The planning process
begins approximately two years in advance, with submitting the host county
application for consideration. Through monthly events the year prior to the
host county Alice Finals, the current Alice in Dairyland builds public
awareness and media interest in local agricultural industries in the host
county. Alice also promotes the county statewide through her blog, social
media, and media interviews.
mid-March 2019, the host county holds a press conference to officially announce
the top candidates for the position of 72nd Alice in Dairyland. The
hosting process culminates in a three-day Finals event in which the new Alice
is selected. During these three days, the top candidates will tour agribusinesses,
give interviews with local media, hold a discussion panel for the public and finish
with the Finale event in which a new Alice is selected. The discussion panel
and Finale events are open to the public as ticketed events and include opportunities
to showcase local businesses, agri-tourism and other county highlights.
has been an honor to host the 70th Alice in Dairyland Finals because of the
many relationships in our community that have been developed in the process,” said
Nicole J. Nohl, 2017 Alice in Dairyland Brown County Finals Steering Committee
Director. “Some examples are the partnership with the Neville Public Museum to
have a historical exhibit, or when reaching out to businesses for financial
support, instead developed into an in-kind billboard.”
added, “We are proud of each monthly event that created Brown County
agricultural awareness with 69th Alice in Dairyland, Ann O'Leary. The
opportunities for future host counties are connections with organizations, media,
companies, schools and events that share the importance of Wisconsin
agriculture. My recommendation is jump in and make memories!"
Dairyland is a communications professional employed by the Wisconsin Department
of Agriculture, Trade and Consumer Protection. After a weeks-long public job
interview involving as many as six finalists, each Alice works for one year to
educate the public about Wisconsin agriculture.
or download an RFP at https://datcp.wi.gov/Pages/Growing_WI/AliceInDairyland.aspx or by contacting Alice in
Dairyland Program Director, Ti Gauger at 608-224-5115 or Ti.Gauger@wisconsin.gov.
are due by August 14, 2017 (extended deadline). Submitted proposals may also be
considered for 2020 and 2021 host county selection.