Release Date: May 1, 2018
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Media Contact:
Rick Hummell, 608-224-5041 rick.hummell@wi.gov
Bill Cosh, Communications Director, 608-224-5020 William2.Cosh@wi.gov
MADISON – Organizations interested in promoting their county’s
agriculture industry are encouraged to consider serving as a host county for
the Alice in Dairyland Finals in an upcoming year.
Each year, a different county hosts a series of Alice in
Dairyland Finals events leading up to the selection of the next Alice in
Dairyland. The Wisconsin Department of Agriculture, Trade and Consumer Protection
currently is accepting bids from counties to host Alice Finals in the following
years: 2020 (73rd Alice in Dairyland), 2021 (74th Alice
in Dairyland) and 2022 (75th Alice in Dairyland). Proposals are due
by June 18, 2018.
Local economic development organizations and agriculture
promotional organizations are encouraged to consider this opportunity to
welcome to their county visitors and media professionals from around the state.
The planning process begins at least a year in advance, including scheduling
Alice in Dairyland to attend events in the county monthly to promote the finals
and learn more about the impact of agriculture on that county. In mid-March,
the host county holds a press conference to officially announce the top
candidates for the next Alice in Dairyland.
The hosting process culminates in a three-day Finals event in
which the new Alice is selected. During these three days, top candidates tour
agribusinesses, give interviews with local media, hold a discussion panel for
the public, and finish with the Finale event in which a new Alice is selected. The
discussion panel and Finale events are open to the public as ticketed events
and include opportunities to showcase local businesses, agri-tourism and other
county highlights.
Adams County is serving as the host county for this year’s 71st
Alice in Dairyland Finals. The host county for the 72nd Alice Finals
will be announced later this month.
“Hosting the 71st Alice
in Dairyland Finals has been a great experience for Adams County,” said Tori
Babcock, co-chair, Adams County Alice in Dairyland Committee. “The county
has come together to not only promote agricultural opportunities, but to work
together to showcase a number of unique features. The committee also was
excited to work with groups generally not associated with agricultural, such as
our Historical Society and the Friends of the Roche-A-Cri State Park.”
Babcock
added, “Our monthly events, where we worked closely with 70th Alice in
Dairyland Crystal Siemers-Peterman, provided the county with the opportunity to
get to know Crystal, as well as highlight agriculture and adventure
opportunities here in Adams County. My recommendation for any county
‘thinking’ of becoming a host county is to just do it! The partnerships that
are developed between your committees, your sponsors and event hosts are
connections that will exist to further promote agriculture in future years.”
Alice in Dairyland is a communications professional employed by
the DATCP. After a lengthy public job interview involving as many as six
finalists, each Alice works for one year to educate the public about Wisconsin
agriculture.
Learn more or download an RFP at https://datcp.wi.gov/Pages/Growing_WI/AliceInDairyland.aspx
or by contacting Alice in Dairyland Program Director, Ti Gauger at 608-224-5115
or Ti.Gauger@wisconsin.gov.
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