Becoming Alice in Dairyland

Alice in Dairyland Applications

The application period is now open for the 70th Alice in Dairyland! Application materials are due by 4:30 p.m. on Monday, February 6, 2017 for consideration. Qualified applicants will be invited for a preliminary interview mid-February at the DATCP offices in Madison. Up to six top candidates will be invited to participate in the final interview process including the Briefing, March 16-17, and the Alice in Dairyland Finals, May 11–13, 2017 in Brown County.  The next Alice in Dairyland will begin employment Monday, June 5, 2017. Please direct any questions to Click on the links for the position announcement and application.

70th Alice Position Announcement

70th Alice Application

Becoming Alice in Dairyland

The search for the next Alice in Dairyland is a job interview process beginning in January when applications become available. By early Feburary, interested applicants must submit a resume, cover letter, references and application form to be reviewed by the Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP).  

In order to qualify for an initial interview in mid-February, applicants must demonstrate:

  • Considerable knowledge of and/or work experience with Wisconsin's agriculture industry
  • Three or more years of experience, education or training in communications, marketing, education or public relations
  • Public speaking experience
  • Experience planning and executing public relations, marketing or media campaigns

After individual interviews at DATCP, up to six qualified candidates are asked to move on to the next step in the process. In March, these six candidates attend training and professional development seminars at DATCP and are officially announced to the public at a press conference in the county hosting the final interviews. At the training events, candidates recieve several assignments to complete prior to the final interviews in May.

In early May, the candidates travel to the host county for the final step in determining the next Alice, a three-day partially public job interview. Over the course of these three days,  candidates are evaluated by a three-member interview pa nel as they demonstrate their ability to do Alice's job via TV interviews, radio interviews, speeches, writing samples, interactions with the public and agricultural knowledge. The public is invited to attend two evening events, including the selection of the next Alice in Dairyland. More information is available on these events here.  Based on the scores of all evaluation criteria, the next Alice in Dairyland is selected and formally announced.

Alice begins her job the first Monday in June.