Alice in Dairyland

New: Requests for Proposals to host the Alice in Dairyland Finals for years 2020, 2021 and 2022 are being accepted through June 18. Click here for RFP information.

Crystal Siemers-Peterman is serving as the 70th Alice in Dairyland. As Wisconsin’s agriculture ambassador, her goal is to educate audiences across Wisconsin about the $88 billion economic impact and importance of our state’s diverse agriculture industry in our daily lives.

Siemers-Peterman, of Cleveland, Wis., found her passion for Wisconsin’s diverse agricultural industry on her family’s registered Holstein dairy farm. She was actively involved in the Manitowoc County Junior Holstein Association, Wisconsin Junior Holstein Association, and Manitowoc County 4-H. Through these organizations she represented Wisconsin at national competitions in both dairy quiz bowl and dairy judging.

Siemers-Peterman graduated in May from the University of Minnesota-Twin cities with a major in Agricultural and Food Business Management and a minor in marketing. Previously she interned at Sassy Cow Creamery, FLM+ Advertising Agency, and Land O’Lakes Inc. On campus she was involved in the National Agri-Marketing Association, National Grocers Association, and Gopher Dairy Club.

Alice in Dairyland is a one-year, full-time public relations professional employed by the Wisconsin Department of Agriculture, Trade, and Consumer Protection (WI DATCP). Each year, Alice in Dairyland travels more than 40,000 miles throughout the state, promoting Wisconsin agriculture to various audiences. Additionally, she conducts hundreds of media interviews, speeches and school presentations.

During a single year, Alice develops and delivers at least:

  • 60 TV Interviews

  • 150 Radio Interviews

  • 1,000 social media posts

  • 60 print articles

  • 100 tailored speeches

During her year of service, Alice also provides educational programming, in conjunction with the Wisconsin Milk Marketing Board, to 10,000 4th graders. 

​For additional information on the Alice in Dairyland program or to schedule a media interview or presentation from Alice, contact us ​at:

(608) 224-5115​