Alice in Dairyland

Abigail Martin is serving as the 72nd Alice in Dairyland. As Wisconsin's agriculture ambassador, her goal is to educate audiences across Wisconsin about the $88 billion economic impact and importance of our state's diverse agriculture industry in our daily lives.

Martin, of Milton, has a passion for all things Wisconsin: good cheese, the Wisconsin Badgers, and her Wisconsin farm family. She is the fourth generation on her family’s registered Holstein farm. It was there that she found a love for dairy cattle, and long summer days at the county and state fairs. Her interest in agriculture led her to pursue a degree in dairy science at the University of Wisconsin-Madison. On campus, she was involved in the Association of Women in Agriculture, Badger Dairy Club, Collegiate Farm Bureau, and was on the intercollegiate dairy judging team. She has held previous roles in marketing at the Rock County 4-H, East Central/ Select Sires, and the Babcock Hall Dairy Store.

Alice in Dairyland is a one-year, full-time public relations professional employed by the Wisconsin Department of Agriculture, Trade, and Consumer Protection (WI DATCP). Each year, Alice in Dairyland travels more than 30,000 miles throughout the state, promoting Wisconsin agriculture to various audiences. Additionally, she conducts hundreds of media interviews, speeches and school presentations.

During a single year, Alice develops and delivers at least:

  • 60 TV Interviews
  • 150 Radio Interviews
  • 1,000 social media posts
  • 60 print articles
  • 100 tailored speeches

During her year of service, Alice also provides educational programming, in conjunction with the Dairy Farmers of Wisconsin, to thousands of Wisconsin grade-school children. 

For additional information on the Alice in Dairyland program or to schedule a media interview or presentation from Alice, contact us at:

(608) 224-5115
DATCPAlice@wisconsin.gov