Eleven companies from Food Export Midwest and Northeast participated in a focused trade mission to Guatemala City, Guatemala from March 7-9, 2024! Included in that group were six Wisconsin companies, including La Crosse Distilling, Hollander Chocolate, Masters Gallery Foods, Tropical Foods, Grande Cheese, and Old Fashioned Cheese.
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Staff from DATCP's International Agribusiness Center served as activity coordinator for this mission, which included an in-market briefing from the USDA Foreign Agricultural Service, a buyer reception, retail store tours, and one-to-one meetings with buyers and distributors in an effort to increase trade opportunities in the region.
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Retail store visits in Guatemala City were conducted during this focused trade mission.
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Wisconsin agricultural products were found in-store during retail store visits in Guatemala City.
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Participants of this focused trade mission attended market briefings with the USDA Foreign Agricultural Service.