Wisconsin Farm Center Contact Information

Wisconsin Farm Center

2811 Agriculture Dr.
P.O. Box 8911
Madison, WI 53708-8911​
Phone: 1-800-942-2474
Fax: (608) 224-5107​

Program Supervisor, Wisconsin Farm Center

Dan Bauer​
Phone: (608) 400-9474

​Raised on a dairy in central Wisconsin, Dan earned his bachelor's degree in dairy science at University of Wisconsin-Madison. After graduating college in 2006, Dan lived and worked in Ohio for five years managing a member-owned cattle marketing business. Returning to Wisconsin in 2011, he spent over nine years working for several different global dairy genetic organizations with responsibilities ranging from direct sales, international employee training, strategic planning, and project management. Dan now leads the Wisconsin Farm Center as program supervisor. He is passionate about helping his team and its farmer clients achieve their objectives through effective communication, goal-setting, and developing action plans.

Frank FriarFinancial Consulting & Farm Succession Planning Specialist

Frank Friar
Phone: (608) 224-5049

Frank attended the University of Wisconsin-Platteville and earned a bachelor's and master's degree in agriculture during his college years. Before joining the Wisconsin Farm Center team 13 years ago, Frank built a lengthy resume in agriculture lending with more than 30 years at Badgerland Financial. In Frank's current role at the Farm Center, he works as an Economic Development Consultant and provides Wisconsin farmers daily advice on various financial management topics. He also takes pride in helping guide farmers through complex challenges related to transitioning a farming operation to the next generation.

Mike Lochner
Financial Consulting & Farm Succession Planning Specialist

Mike Lochner
Phone: (608) 224-5139

After graduating from the University of Wisconsin-River Falls in 1979, Mike spent the first 15 years of his professional career in the agronomy industry. He then went on to work for more than 20 years in agriculture lending with three different financial organizations. For the past 5+ years, Mike has enjoyed being able to use his vast experience in agriculture finance to provide services through the Wisconsin Farm Center where he helps deliver both financial counseling and transition planning advice to Wisconsin farmers.

Financial Consulting & Farm Succession Planning Specialist

Kevin Plante
Phone: (608) 224-5138

Kevin Plante graduated from the University of Minnesota with bachelor's and master's degree in agricultural education. After graduating, he went on to work in education for 20 years, focusing on developing financial literacy, business management skills, and agricultural production competencies. Prior to joining the Wisconsin Farm Center team in 2019, Kevin assisted farmers with financial and management resources while working at the Minnesota Department of Agriculture. His current work includes managing the Farm Mediation and Arbitration Program, coaching farm succession/transition plans, and analyzing farm financials.


Financial Consulting & Farm Succession Planning Specialist

Jack Ourada
Phone: (920) 585-0436

Jack was born and raised on a potato and dairy farm near Antigo, WI. After graduating from the University of Wisconsin-River Falls with a degree in agricultural business, he spent more than 30 years serving farmer​s at Farm Credit Services before retiring as the Chief Executive Officer of the Farm Credit Services of Northeast Wisconsin. Jack joined the Wisconsin Farm Center in 2018 to help farmers with financial counseling and facilitating farm transition planning. Jack and his wife Linda, along with their dog Larry, live just north of Appleton, WI.

Veterinarian, Herd-Based Diagnostics

Dr. John Tracey
Phone: (715) 965-0121

After graduating from the University of Wisconsin School of Veterinary Medicine in 2012, John spent 4 years in a mixed-animal private practice in west-central Wisconsin, followed by 3 years teaching dairy and veterinary science at Northcentral Technical College. Since 2018, he has been the veterinarian for the Herd Based Diagnostics Program, where he provides resources and expertise to dairy farms throughout the state.  He enjoys being able to take a thorough, scientific approach to help understand and provide data on complex issues.

Livestock and Meat Specialist

Jeff Swenson
Phone: (608) 224-5082

Jeff Swenson joined DATCP in 2006 as an Economic Development Consultant specializing in livestock and meat in the Division of Agricultural Development. His primary responsibilities are working with beef, pork, and sheep producers as well as Wisconsin's meat processing facilities. He is directly involved with outreach to Wisconsin's livestock associations and agribusiness groups. His past experience include working for Equity Cooperative Livestock Sales Association, Semex Beef, and the Sitel Corporation. Jeff grew up on a beef and dairy farm in southeast Minnesota and has a bachelor's degree from the University of Wisconsin-Madison.

Value-Added Dairy Specialist​

Norm Monsen
Phone: (608) 224-5135