Wisconsin Farm Center Contact Information

​​Wisconsin Farm Center

Farm Center Contact Handout

2811 Agriculture Dr.
P.O. Box 8911
Madison, WI 53708-8911​
Phone: 1-800-942-2474​
Fax: (608) 224-5107​   

Program Supervisor

Dan Bauer​
Phone: (608) 400-9474

​Raised on a dairy in central Wisconsin, Dan earned his bachelor's degree in dairy science at University of Wisconsin-Madison. After graduating college in 2006, Dan lived and worked in Ohio for five years managing a member-owned cattle marketing business. Returning to Wisconsin in 2011, he spent over nine years working for several different global dairy genetic organizations with responsibilities ranging from direct sales, international employee training, strategic planning, and project management. Dan now leads the Wisconsin Farm Center as program supervisor. He is passionate about helping his team and its farmer clients achieve their objectives through effective communication, goal-setting, and developing action plans.

Frank FriarFinancial Consulting & Farm Transition Specialist

Frank Friar
Phone: (608) 224-5049

Frank attended the University of Wisconsin-Platteville and earned a bachelor's and master's degree in agriculture during his college years. Before joining the Wisconsin Farm Center team 13 years ago, Frank built a lengthy resume in agriculture lending with more than 30 years at Badgerland Financial. In Frank's current role at the Farm Center, he works as an Economic Development Consultant and provides Wisconsin farmers daily advice on various financial management topics. He also takes pride in helping guide farmers through complex challenges related to transitioning a farming operation to the next generation.

Mike Lochner
Financial Consulting & Farm Transition Specialist

Mike Lochner
Phone: (608) 224-5139

After graduating from the University of Wisconsin-River Falls in 1979, Mike spent the first 15 years of his professional career in the agronomy industry. He then went on to work for more than 20 years in agriculture lending with three different financial organizations. For the past 5+ years, Mike has enjoyed being able to use his vast experience in agriculture finance to provide services through the Wisconsin Farm Center where he helps deliver both financial counseling and transition planning advice to Wisconsin farmers.

Financial Consulting & Farm Transition Specialist

Kevin Plante
Phone: (608) 224-5138

Kevin Plante graduated from the University of Minnesota with bachelor's and master's degree in agricultural education. After graduating, he went on to work in education for 20 years, focusing on developing financial literacy, business management skills, and agricultural production competencies. Prior to joining the Wisconsin Farm Center team in 2019, Kevin assisted farmers with financial and management resources while working at the Minnesota Department of Agriculture. His current work includes managing the Farm Mediation and Arbitration Program, coaching farm succession/transition plans, and analyzing farm financials.

Financial Consulting & Farm Transition SpecialistMarkSchmitz_3x4_4ccropped.jpg

Mark Schmitz, J.D.
Phone: (608) 590-5287​

Born and raised on his family’s dairy farm in southwest Wisconsin, Mark Schmitz attended UW-Stevens Point and later graduated from the University of Wisconsin-Madison L​aw School. Prior to joining the Farm Center, he practiced law and helped manage and operate his family’s farm, eventually assisting them successfully transition from dairy farming to retirement. Mark’s on-the-ground experience, coupled with his educational and professional background, allows him to have a unique perspective on financial and transition planning and functional knowledge of the tools available to develop and implement effective plans.

Veterinarian, Herd-Based Diagnostics

John Tracey, DVM​
Phone: (715) 965-0121

After graduating from the University of Wisconsin School of Veterinary Medicine in 2012, John spent 4 years in a mixed-animal private practice in west-central Wisconsin, followed by 3 years teaching dairy and veterinary science at Northcentral Technical College. Since 2018, he has been the veterinarian for the Herd Based Diagnostics Program, where he provides resources and expertise to dairy farms throughout the state.  He enjoys being able to take a thorough, scientific approach to help understand and provide data on complex issues.

KarenEndres_3x4_4ccropped.jpgFarmer Wellness Program Coordinator

Karen Endres
Phone: (608) 982-6007

Karen earned a bachelor’s degree in Agricultural Economics from the University of Wisconsin-Madison and went on to work in marketing, communications, and public relations for various agricultural businesses. As part of the Wisconsin Farm Center team, Karen uses her expertise in agriculture an​d wellness to develop and execute programs that help Wisconsin farmers improve their mental health. Outside of work, Karen enjoys coaching running, fitness, and raising her three daughters. Her husband Randy owns and operates a dairy farm with his brothers and their families.