Alice in Dairyland Application Period Open
Release Date: January 2, 2018
Media Contacts: Rick Hummell, 608-224-5041 firstname.lastname@example.org
Bill Cosh, Communications Director, 608-224-5020 William2.Cosh@wi.gov
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MADISON – As one of the
most widely recognized communications professionals in Wisconsin agriculture,
Alice in Dairyland educates Wisconsin children and adults about the value,
economic impact and future of the state’s $88 billion agricultural industry. Individuals
interested in applying to become the next “Alice” – the 71st to hold
the year-long position – are invited to submit applications through Thursday,
Feb. 1, 2018.
In this highly visible and fast-paced position, Alice in
Dairyland cultivates relationships with television, radio and print media
outlets throughout the state; writes and delivers speeches at events large and
small; and utilizes social media to tell the stories of Wisconsin agriculture.
Additional duties include developing and executing marketing plans, delivering
classroom presentations, and networking with industry professionals. Alice must
also learn and retain information about the diversity of Wisconsin agriculture
and be able to tailor that information to educate both urban and rural
Alice in Dairyland is an honored guest and speaker at many
notable Wisconsin events including State Fair, World Dairy Expo, county fairs
and dairy breakfasts, conferences and more. Alice manages hundreds of
television and radio interviews each year, and has a daily presence on multiple
social media platforms. This public relations position is the premier
spokesperson opportunity for a professional eager to step into the limelight to
promote Wisconsin agriculture.
“Serving as Wisconsin’s Agricultural Ambassador has allowed me
to share the story of Wisconsin’s diverse agriculture industry to a multitude
of various audiences across the state, which broadened my view and
deepened my appreciation for the industry,” said Crystal Siemers-Peterman, 70th Alice
in Dairyland. “If you have passion and excitement for agriculture,
education, and communications, this position is a great opportunity to take
those enthusiasms to the next level and to make long-lasting
career connections in the industry.”
Alice in Dairyland applicants should have an interest in
Wisconsin agriculture; at least three years of experience, education or
training in communications, marketing, education or public relations; and
public speaking experience. Applicants must be female, Wisconsin residents, and
at least 21 years old.
This one-year, full-time contractual position starts June 4, 2018.
The position holder will be headquartered in Madison and travel extensively
throughout the state. The annual salary for Alice in Dairyland is $45,000 and
includes holiday, vacation and sick leave as well as use of a vehicle for
official business. Reimbursement is provided for an individual health insurance
premium up to $450 a month, as well as professional travel expenses.
To apply, submit an application form, cover letter, resume,
three professional references and summary of qualifications to DATCP by 4:30
p.m. Thursday, Feb. 1, 2018. Application materials are available at https://datcp.wi.gov/Pages/Growing_WI/BecomingAlice.aspx
Qualified applicants will be invited to a preliminary interview
Feb. 16. Top candidates will be required to attend a two-day program briefing
and press announcement March 15-16, and the three-day final interview process at
which the new Alice will be selected will be held May 17-19 in Adams County.
Questions regarding the position or application process can be
directed to Alice in Dairyland Program Director, Ti Gauger at 608-224-5115 or Ti.Gauger@wisconsin.gov.