Wisconsin Department of Agriculture, Trade and Consumer Protection

serving the state of wisconsin since 1839

DATCP works to assure safe food, healthy people, animals, plants and environment, vibrant agriculture and fair business practices.

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File a Consumer Complaint

Consumer Complaints

In 2009, the Bureau of Consumer Protection received nearly 14,000 written consumer complaints and mediated more than 15,000 cases. $9.5 million was returned to Wisconsin – the majority of which was returned to consumers in the form of court ordered restitution, mediated refunds or product recall refunds.

Before filing a complaint with us, contact the business involved. Most businesses are honest and want satisfied customers.

What You Should Do

Talk to the person who sold you the product or service. If this person cannot help you, speak with a supervisor, then the store manager or owner. Be calm, courteous and friendly. Do not threaten. Be specific about wanting replacement, a refund or repair.

If you are not satisfied, the faster you complain to us, the better your chances for a resolution. Include problem history with date and location of purchase; copies of all documents; and your work and home numbers.

What Happens to Your Complaint

Consumer Protection staff will contact the business. Although we cannot force a business to resolve a complaint, our contact with the company often results in a solution.

You will receive a message from us within 14 days of receiving your complaint.  Because of the volume of complaints we receive, it may take up to 90 days to complete the complaint process.

You can fill out a Consumer Protection Complaint form online or contact Consumer Protection Hotline at
800-422-7128.

Filing a Complaint - 2 page PDF

How to Resolve a Complaint - 2 page PDF

Sight Impaired Filing a Complaint - 5 page PDF