Wisconsin Department of Agriculture, Trade and Consumer Protection

serving the state of wisconsin since 1839

DATCP works to assure safe food, healthy people, animals, plants and environment, vibrant agriculture and fair business practices.

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Alice in Dairyland

About Alice in Dairyland

One of the most recognizable spokespersons of Wisconsin agriculture, Alice in Dairyland is a public relations professional working for the Wisconsin Department of Agriculture, Trade and Consumer Protection. She travels throughout the state, nation and world to promote Wisconsin products to audiences of all ages, educating the media, youth and civic groups about the many facets of the state's agricultural industry.

Current Alice - Meet Alice in Dairyland
As Wisconsin's agricultural ambassador, Alice in Dairyland will play an important role in educating urban and rural citizens alike about Wisconsin's vital agricultural heritage and its impact on our future. She can expect to log more than 40,000 miles, visit 100 schools, and make nearly 400 appearances for Wisconsin agriculture.

Invite Alice in Dairyland to Talk to Your Group
Alice in Dairyland speaks on a wide-range of agriculture related subjects to clubs and organizations interested in learning more about Wisconsin Agriculture.

Alice Fast Facts
With more than six decades of history and activities behind her, there is a wealth of information, data and trivia about Alice in Dairyland.

History of Alice
From its wholesome and pastoral beginnings following World War II to today's high-tech age of instant media access, Alice in Dairyland has grown and changed with the times.

Past Alices
The women who have been Alice in Dairyland have come from across the state, and they have gone on to become some very influential people in America as well as back home in rural Wisconsin. They’ve paved a legacy for the Alice in Dairyland program.

The 2014 Finals
Clark County will host the 2014 Alice Finals on May 15-17, 2014. 

Alice in Dairyland Recruitment
Application materials for the 67th Alice in Dairyland position will be available in late 2013.