Fitness Centers

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The Department of Agriculture, Trade and Consumer Protection (DATCP) is responsible for enforcing fitness center ​laws, Wis. Stat. §§​ ​100.177-178.​

Wis. Stat. §​ ​100.177(1)(​c) defines a “fitness center” as an establishment that, for profit, provides as its primary purpose services or facilities that are purported to assist patrons in physical exercise, in weight control, or in figure development, including but not limited to a fitness center, studio, salon or club. “Fitness center” does not include an organization solely offering training or facilities in an individual sport or a weight redu​ction center. These laws include proof of fin​ancial responsibility, contract requirements and staff requirements.​​

Business owners can contact the department for a packet of information outlining these requirements by calling (608) 224-4996 or (800) 422-7128 (in Wisconsin​), or by e-mail at DATCPHotline@wisconsin​.gov.

Walk-ins are also welcome at the Consumer Protection office:

Department of Agriculture, Trade and Consumer Protection​
2811 Agriculture Drive
Madison, WI 53718-6777.

Office hours are weekdays, 7:45 a.m. to 4:30 p.m.

General Contact

Bureau of Consumer Protection
2811 Agriculture Drive
PO Box 8911
Madison, WI 53708-8911

DATCPHotline@wisconsin.gov

(800) 422-7128
(608) 224-4677  Fax
TTY users, please dial 711 or 800-947-3529 before calling DATCP.​​