Bureau Home / Dating Services
The Department of Agriculture, Trade and Consumer Protection (DATCP) is responsible for enforcing the dating service law, Wis. Stat. § 100.175.
Wis. Stat. § 100.175(1) defines a “dating service” as a service that purports to assist a person in obtaining friendship or companionship through a program in which a person is provided an opportunity to meet other persons. This law includes proof of financial responsibility and contract requirements.
Business owners can contact the department for a packet of information outlining these requirements by calling (608) 224-4996 or (800) 422-7128 (in Wisconsin), or by e-mail at
DATCPHotline@wisconsin.gov.
Walk-ins are also welcome at the Consumer Protection office:
Department of Agriculture, Trade and Consumer Protection
2811 Agriculture Drive
Madison, WI 53718-6777.
Office hours are weekdays, 7:45 a.m. to 4:30 p.m.
General Contact
Bureau of Consumer Protection
2811 Agriculture Drive
PO Box 8911
Madison, WI 53708-8911
DATCPHotline@wisconsin.gov
(800) 422-7128
(608) 224-4677 Fax
TTY users, please dial 711 or 800-947-3529 before calling DATCP.