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| The Department of Agriculture, Trade and Consumer Protection (DATCP) is Wisconsin's primary consumer protection agency. Its Bureau of Consumer Protection educates consumers on best practices to combat and avoid scams, fraud, and unfair business practices. DATCP is ready to provide consumers and businesses with free resources, answer their questions, and assist them if they have lost money or private data to theft.
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2026 Alerts and News
August 4, 2026: Moving This Month? Start Your New Tenancy Off Right
July 31, 2026: Following Storm Damage, Wisconsin Consumers Should Be Cautious When Seeking Repairs
July 27, 2026: Shop Smart and Avoid Scams for the Back-to-School Season
July 1, 2026: What to Know About Scams Targeting Military Consumers
June 11, 2026: Wisconsin Agencies Partner, Share Resources for World Elder Abuse Awareness Day
May 14, 2026: Consumer Alert: Canvas Data Breach
April 22, 2026: Consumer Alert: Rise in Utility Imposter Scams
April 15, 2026: Following Storm Damage, Wisconsin Consumers Should Use Caution When Seeking Repairs
March 13, 2026: DATCP, DOR Issue Guidance on Cash Transaction Rounding
March 13, 2026: Ready for Spring Travels? Prepare with Scam Prevention Tips
March 2, 2026: DATCP Celebrates Achievements by Consumer Protection and Weights and Measures Teams
February 5, 2026: Wisconsin Consumers' Top Complaints of 2025
January 27, 2026: Government Imposter Scammers
January 26, 2026: DATCP and DOR Offer Tips for Identity Theft Prevention and Protection
January 21, 2026: Consumer Alert: Wisconsin Consumers Targeted by Overdue Toll Scams
December 1, 2025: Scammers Want Your Identity for the Holidays
December 1, 2025: Giving Tuesday: Protect Your Charitable Donations
November 24, 2025: Shopping Online for the Holidays? Ask Questions
November 24, 2025: Give the Gift of Toy Safety This Holiday Season
October 23, 2025: Know the Difference: Health Insurance vs. Discount Plans and Scams
October 15, 2025: Sweet Investment Opportunity, or Scam?
September 30, 2025: Go Beyond The Basics For Cybersecurity Awareness Month
September 15, 2025: DATCP Launches Consumer Protection Outreach Toolkits
September 8, 2025: Don't Let Scammers Score Your Season Tickets
September 3, 2025: Grandparents: Don’t Fall for Family Imposter Scams
August 14, 2025: Consumers Should Seek Trustworthy Contactors After Flood Damage
August 8, 2025: Scam Alert: Scammers Target Food Truck Vendors
June 30, 2025: Wisconsin Protects its Military Consumers from Identity Theft and Fraud
June 19, 2025: DATCP Announces Settlement with CenturyLink for Misrepresentation
June 11, 2025: Everyone Plays a Part in Protecting Seniors from Scams
April 29, 2025: After Storm Damage, Be Wary of Door-to-Door Repair Crews
April 21, 2025: Transportation Scammers May Target Attendees of the 2025 Draft in Green Bay
April 18, 2025: After Storm Damage, Stay Protected When Seeking Repairs
April 3, 2025: Attending the Draft in Green Bay? Protect Against Identity Theft
March 28, 2025: CONSUMER ALERT: Overdue Toll Scams Target Wisconsin
March 13, 2025: Attending the 2025 Draft? Three Scams to Avoid
February 27, 2025: Why do Weights and Measures Matter to Wisconsin Consumers?
February 20, 2025: Attorney General Kaul, DATCP Launch FAQ Page for Those Impacted by Settlement with Milwaukee Landlord Berrada Properties Management
February 6, 2025: Wisconsin's Top Ten Consumer Complaints of 2024
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Data Breaches
A data breach occurs when an organization's private data is accessed by an unauthorized party. This could expose sensitive data like customer names and addresses, Social Security numbers, confidential records, and more. Unfortunately, it puts affected individuals at risk of identity theft.
DATCP maintains an archive of breaches reported to the Department or which the Bureau of Consumer Protection has independently identified as affecting Wisconsin consumers. If your information was leaked in a data breach, you may consider credit monitoring or other measures to reduce your risk of identity theft. Some of these services may be offered for free by organizations affected by a data breach.
Top Ten Consumer ComplaintsAs Wisconsin’s primary consumer protection agency, the Department of Agriculture, Trade and Consumer Protection (DATCP) receives tens of thousands of requests for assistance and resources each year. Every spring, the Bureau of Consumer Protection issues its list of the "Top 10" complaints filed by consumers during the previous calendar year.