The Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP) is the state’s primary consumer protection agency, and its Bureau of Consumer Protection has authority to regulate unfair business practices.
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What We Do
- Operate Wisconsin's Consumer Protection Hotline.
- Process over 100,000 consumer complaints and inquiries and return millions of dollars to affected consumers every year.
- Administer Wisconsin's telemarketing Do Not Call law, with over 4.97 million Wisconsin numbers currently registered.
- Educate consumers on best practices to combat and avoid identity theft, scams, and fraud, and offer recovery services to victims.
Announcements
New! November 19, 2024: DATCP Announces Settlement with Roundy’s for Product Weight and Labeling Violations
October 25, 2024: CONSUMER ALERT: Extortion Emails Sent to Wisconsin Consumers
Find consumer alerts and news or sign up to receive news from DATCP.
 Consumer Tips & Info
Learn how to protect your property, your
money, and your consumer rights.
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 Guides & Resources
Find DATCP's Consumer Guide, Landlord–
Tenant Guide, and Ready Reference Guide.
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 Landlord–Tenant
Learn about the rights and responsibilities
of landlords and tenants in Wisconsin.
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 Identity TheftProtect yourself from identity theft, one of the
most common forms of fraud in the country.
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 Do Not Call
Join the Wisconsin Do Not Call Registry
to reduce unwanted messages.
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 Presentations
Your business, organization, or community can
request a free consumer protection presentation.
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