FOR IMMEDIATE RELEASE: November 20, 2023
Contact: Caleb Kulich, Public Information Officer, (608) 621-1290, caleb.kulich@wisconsin.gov
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MADISON, Wis. – Prepaid gift cards are a popular holiday present. They are easy to find, can
be loaded with a value of your choosing, and allow the recipient to make their own purchases.
But gift cards can also be a versatile tool for defrauding consumers. Protect your money and
your identity by knowing how gift card scams work and remembering the following fraud
prevention tips from the Wisconsin Department of Agriculture, Trade and Consumer
Protection (DATCP).
When buying gift cards for friends and family, you may find them sold in bulk or at discounted
prices online. Be cautious of these deals, as in some cases after consumers bought them, they
discovered the cards were expired or already drained of funds. Other buyers never received
them at all.
- Always buy gift cards directly from the retailer or an authorized seller. Never buy a gift
card from someone you do not know.
Some online ads or targeted email and text messages offer gift cards as incentive to sign up for
a sweepstakes or fill out a survey, but these are usually bogus offers. The scammer will sell
your private information after they obtain it without sending you the promised gift card.
- Resist the temptation to hand over your personal information in exchange for a gift
card. Even if you do receive a real card, you have no way of controlling what happens
to your data afterwards.
When buying a gift card from a store, check it for tampering. Gift card thieves have been
known to scan cards on kiosks or shelves, record the data, then drain the funds remotely after a
legitimate consumer purchases and activates them. Do not purchase a gift card that has been
opened.
- If possible, purchase a card that comes in fully enclosed packaging which prevents it
from being swiped by a card reader device or having the pin number scratched off.
Some companies are taking steps to combat gift card scams and fraud. If a gift card scam
happens to you, act fast.
- Report the scam to the card company, no matter how long ago it happened, and ask for
your money back. If the card was frozen for a suspicious transaction or not yet drained,
it may be recoverable.
For the best and most secure results, always encourage the recipient to spend their new gift
card quickly after receiving and activating it.
For more information and consumer protection resources or to file a complaint, visit DATCP’s Consumer Protection webpage at ConsumerProtection.wi.gov. DATCP’s Consumer Protection Hotline can be contacted at (800) 422-7128 or DATCPHotline@wisconsin.gov.
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