WI Food Safety Regulations

The Wisconsin Department of Agriculture, Trade and Consumer Protection published a guide that includes an easy to use chart that explains the state requirements by type of product you are producing and the market you sell to. Below are the state requirements for the sale of fruits and vegetables. Click here for a look at the full WI Local Food Marketing Guide (Pages 102-124)

Vegetables and Fruits – Raw
Type of Sale		 Regulations
Producer Selling from Farm No license required
Producer Selling Door-to-door or at farmers market No license required
Producer Distributing from farm to Grocery, Restaurant, or Institution No license required

Vegetables and Fruits – Cut or Frozen
Type of Sale		 Regulations
Producer Selling from Farm Retail food establishment license required; Processed in commercial kitchen
Producer Selling Door-to-door or at farmers market Finished product must come from a licensed retail food establishment, or food processing plant; Additional license depends on type of vegetable being sold; local ordinance may apply, Finished product must be fully labeled; Frozen product must be kept frozen
Producer Distributing from farm to Grocery, Restaurant, or Institution Finished product must come from producer’s licensed retail food establishment or food processing plant; Finished product must be fully labeled.


While there are no required licenses for the sale of raw fruits and vegetables in Wisconsin, it is important to understand the threats of foodborne illness as it relates to on-farm food safety. View the Bad Bug Book for basic facts regarding foodborne pathogenic microorganisms and natural toxins.