A Consumer's Guide to Organic Food
Marketing materials for organic farmers and businesses
This is a collaborative project between DATCP, agency partners, non-profits, retailers, and farmers to develop promotional and educational materials to support growth of organic food production and sales in Wisconsin.
Wisconsin consumers spend some $43 million on local and directly marketed foods, and increasing demand for locally grown organic foods presents an opportunity for Wisconsin organic farmers. These marketing materials will help organic producers differentiate their product in the marketplace and allow interested consumers to find local organic produce more readily.
Materials available in low resolution to read and print for personal use are:
Materials available in high resolution to print multiple copies for use at farmers markets, stores or restaurants are:
A Consumer’s Guide to Organic Food (24 MB, 20 page PDF)
Consumer’s Guide Brochure (13 MB, 2 page PDF)
Consumer’s Guide Rack Card, three per 8.5 x 11" sheet (8 MB, 2 page PDF)
Consumer’s Guide Bookmark, five per 8.5 x 11" sheet (10 MB, 2 page PDF)
Consumer’s Guide Magnet, 15 per 11 x 17" sheet (11.5 MB, 1 page PDF)
Producers, tell us what you think. Take an online survey or download the Producer Survey (WORD).
These materials were developed through a collaborative project by the Wisconsin Organic Advisory Council, WI DATCP, the Midwest Organic and Sustainable Education Service (MOSES), the Madison Area Community Supported Agriculture Coalition, and University of Wisconsin Cooperative Extension with financial support from the U.S.D.A. Specialty Crops Block Grant Program.
For more information, contact Laura Paine, Grazing & Organic Agriculture Specialist with DATCP at 608-224-5120 or laura.paine@wi.gov.
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