Wisconsin Department of Agriculture, Trade and Consumer Protection

serving the state of wisconsin since 1839

DATCP works to assure safe food, healthy people, animals, plants and environment, vibrant agriculture and fair business practices.

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Office of Privacy Protection

Federal Privacy Laws: Unsolicited Commercial Transactions

Unsolicited Commercial Transactions (1 page PDF)

CAN-SPAM Act of 2003 - 15 U.S. Code sections 7701-7713
The Controlling the Assault of Non-Solicited Pornography and Marketing Act requires unsolicited commercial e-mail messages to be labeled (though not by a standard method) and to include opt-out instructions and the sender's physical address. It prohibits the use of deceptive subject lines and false headers in such messages. The FTC is authorized (but not required) to establish a "do-not-email" registry. The CAN-SPAM Act took effect on January 1, 2004.

Telephone Consumer Protection Act (TCPA) - 47 U.S. Code section 227
This law puts restrictions on telemarketing calls and on the use of autodialers, prerecorded messages, and fax machines to send unsolicited advertisements.

Consumer Protection: Consumer Law at Your Fingertips