Consumer Law at Your Fingertips
Motor Vehicle Advertising
- The Wisconsin Department of Transportation licenses motor vehicle manufacturers, dealers and sales personnel (see Wisconsin Statutes chapter 218). DOT rules regulate advertising and sales practices (see Wisconsin Administrative Code chapter TRANS 139). The rules prohibit false, deceptive and misleading representations, and address a number of specific practices.
- Other Wisconsin laws prohibit unfair and deceptive business practices, including motor vehicle sales practices. For more information, see Consumer Law topic Advertising and Sales Claims.