Consumer Law at Your Fingertips
Food Packaging & Labeling
- Wisconsin Statutes section 98.08 regulates price scanners, including price scanners used in grocery stores, drug stores, home supply stores and other retail outlets. If the scanner charges more than the price stated on the product label or display shelf, the seller must refund the difference to the buyer. Sellers must post signs to inform buyers of this refund obligation. Violators may be prosecuted under Wisconsin Statutes section 98.26.
- Wisconsin Statutes section 100.18 prohibits deceptive advertising and sales practices, including deceptive use of price scanners. A seller who uses price scanners as part of a scheme to overcharge consumers may violate this law. Violators may be prosecuted, and there is a private remedy for consumers. For more information, see Consumer Law topic, Advertising and Sales Claims.