Wisconsin Department of Agriculture, Trade and Consumer Protection

serving the state of wisconsin since 1839

DATCP works to assure safe food, healthy people, animals, plants and environment, vibrant agriculture and fair business practices.

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Consumer Law at Your Fingertips

Entertainment, Art & Leisure

Dating Services

Wisconsin Statutes section 100.175 regulates dating services, especially those that take cash in advance:

  • A dating service must give each buyer a written contract that discloses all charges and includes a 3-day right to cancel. The contract must disclose the contract duration (not more than 2 years).
  • The service provider may not collect more than $100 in advance unless the service provider files security with the Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP).

  • Violators may be prosecuted, and there is a private remedy for consumers. For more information, see Dating Services details.