Wisconsin Department of Agriculture, Trade and Consumer Protection

serving the state of wisconsin since 1839

DATCP works to assure safe food, healthy people, animals, plants and environment, vibrant agriculture and fair business practices.

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Consumer Law at Your Fingertips

advertising & sales claims

Mail and E-Mail Solicitations

Wisconsin has rules for mail, e-mail and fax solicitations that promote the sale of consumer goods or services. The rules prohibit deceptive sales practices and require disclosures. Rule violators may be prosecuted, and there is a private remedy for consumers. For more information, see Consumer Law topic, Mail & E-Mail Solicitations.