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DATCP provides services to educate, inform, and protect Wisconsin consumers.

DATCP licenses individuals, business and locations to protect human and animal health, the environment, and consumers.

DATCP regulates and helps develop agribusinesses including farms, and also regulates some other businesses to protect consumers.

Wisconsin farms produce milk, livestock, grain, vegetables, poultry and many other agricultural products.

DATCP protects food safety in processing, sales and storage, and promotes Wisconsin foods.

DATCP houses the State Veterinarian’s office, with authority for disease surveillance and control.

DATCP provides services to educate, regulate and protect our land and water resources.

DATCP works to protect plants and crops from harmful insects and disease.

DATCP works to assure safe food, healthy people, animals, plants and environment, vibrant agriculture and fair business practices.

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Hotline: 1-800-422-7128 (in WI) or 608-224-4953
Email: datcphotline@wi.gov

advertising & sales claims

Deceptive Packaging and Labeling

Wisconsin law prohibits deceptive packaging and labeling of products. For more information, see Consumer Law topic, Fair Packaging & Labeling.

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This institution is an equal opportunity employer.

Wisconsin Dept. of Agriculture, Trade and Consumer Protection
2811 Agriculture Drive, P.O. Box 8911
Madison, Wisconsin 53708-8911, (608) 224-5012