advertising & sales claims
Close-Outs and Other Sales
Wisconsin Statutes section 100.18 prohibits deceptive advertising and sales practices, including deceptive “close out” sales. Under Wisconsin Statutes sections 100.18(3m) and 100.20(1m), a retailer may not claim to be holding a business “close-out” sale unless that claim is true. Violators may be prosecuted, and there is a private remedy for consumers. For more information, see Fraudulent Representations details.