Wisconsin Department of Agriculture, Trade and Consumer Protection

serving the state of wisconsin since 1839

DATCP works to assure safe food, healthy people, animals, plants and environment, vibrant agriculture and fair business practices.

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Export Information & Assistance

Wisconsin International Trade Team Calendar of Events

Food Export Calendar of Events
Export Education Seminars
International Trade Events
Buyers' Missions

Export Education Seminars

Event: Exploring Exports: The World is Waiting
Date: July 11, 2012
Location: TBD, Wisconsin
Event Description: Have you considered taking your agricultural or food company international? Are you wondering why exporting has become such a hot topic? Attend a FREE ½ day seminar designed to provide information on why your company should consider exporting and the steps you need to take to be export ready.

Information will include:
-Presentations of international opportunities for your products
-State and federal services available for your company to enter the world of international trade
-Success stories: Wisconsin companies who’ve taken their products international
Who Should Attend: Agricultural and food companies that are not currently exporting but interested in exploring their options
Cost: FREE!
Contact: Lisa Stout
Ph. 608-224-5126
Email: lisa.stout@wi.gov
Event: Food Export Marketing Forum
Date: October 2, 2012-October 3, 2012
Location: Chicago, IL
Event Description: Two days of extensive export development activities for exporters of value-added food products, including: export educational seminars, one-one-one meetings with buyers and Food Export in-market representatives.
Services: Educational seminars and breakout sessions are tailored for diverse levels of food export experience; networking time to meet with experienced suppliers, Food Export staff and state export experts. You may register for numerous one-on-one meetings with buyers from 20 international markets. Register early to have guaranteed time with buyers! Don’t miss this opportunity to access such comprehensive export development so close to home!
Who Should Attend: All staff that contributes to your company’s international success, from customer service, logistics, finance, sales, marketing and company executives.
Contact: Lisa Stout
Economic Development Consultant
Wisconsin Department of Agriculture, Trade and Consumer Protection
Phone: 608-224-5126
Email: lisa.stout@wi.gov
Event: The Wisconsin International Trade Team Presents: Export Education Seminar
Date: November 8, 2012
Location: Appleton, WI
Event Description: This export education seminar will be useful for companies at all stages of the export process. Topics covered may include: export documentation, product pricing, logistics, international marketing, finding buyers for your products and accessing resources for your company to go international.
Contact: Lisa Stout
Economic Development Consultant
Wisconsin Department of Agriculture, Trade and Consumer Protection
Phone: 608-224-5126
Email: lisa.stout@wi.gov

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International trade events

Event: Sino US Dairy Seminar With Visit to Dairy Business in Vietnam and Indonesia
Location: China, Vietnam and Indonesia
Dates: April, 2012
Event Description: This event focuses on dairy nutrition, genetics and dairy farm management. It brings together Chinese companies interested in importing US genetics, feed, equipment and farm supplies. Receptions and network opportunities allow companies to build up one-on- one contacts with important decision makers. After the seminar in China, the group will visit leading dairy farms/importers in Indonesia and Vietnam.
Who Should Attend: Genetics companies, feed suppliers, dairy and farm equipment manufacturers and distributors, veterinary medicine suppliers, and dairy consultants interested in increasing international sales and gaining in-market experience and information.
Services: A cost-effective way to show case products with concentrated dairy audience; translation of your company’s marketing material up to two pages in Chinese, and on-site interpreters for meetings with potential customers will be provided. Site visits to local dairy operators will be included.
Contact: Jennifer Lu
Email: Jennifer.lu@wi.gov
Ph: 608-224-5102
Event: Food Show PLUS! at PLMA
Location: Amsterdam, the Netherlands
Dates: May 22-23, 2012
Event Description: Food Show PLUS! at the PLMA tradeshow includes a variety of services to expand the export sales for your private label food products. Maximize your tradeshow effectiveness to this leading tradeshow that connects European private label buyers and suppliers.
Who Should Attend: Suppliers of private label food products interested in increasing sales to the European Union and gaining valuable in-market experience and information.
Services: By participating in this event, you have the opportunity to receive pre-show feedback on competitive products; translation of your company’s marketing material, on-site food industry interpreters, scheduled meetings with potential buyers, site visits to local retailers, in-market seminars, and follow-up assistance.
Contact: Lisa Stout
Email: lisa.stout@wi.gov
Ph: 608-227-5126
Event: Focused Feed Mission to China
Location: Shanghai, Zhengzhou and Beijing China
Dates: June 12-20, 2012
Event Description: Learn about China’s dynamic feed market by meeting and visiting Chinese feed importers, dairy operators, feed mills and attending China’s annual Dairy Expo. China’s Dairy Expo is the country’s premier dairy show and draws dairy operators, feed buyers, growers, genetics and equipment suppliers as well as dairy product manufactures throughout the China. One-on- one meetings will be arranged with prequalified Chinese buyers.
Contact: Jennifer Lu
Email: Jennifer.lu@wi.gov
Ph: 608-224-5101
Event: CIGAL - Mexican Dairy Conference
Location: Mexico
Dates: August 8-10, 2012
Event Description: CIGAL is Mexico’s premier purebred dairy cattle conference. It draws in the leading dairy producers, and feed, genetics, and equipment companies from throughout Mexico.
Who Should Attend: Genetics companies, feed companies, dairy and farm equipment manufacturers, veterinary medicine suppliers, livestock exporters and dairy consultants interested in increasing international sales and gaining in-market experience and information.
Services: Participate in meetings with producers, CIGAL workshops, on-farm visits; Be personally introduced to dairy cooperative leaders, and feed, genetics and equipment distributors; Have the opportunity to exhibit in the Wisconsin trade show booth (space is limited).
Contact: Enrique Gandara
Email: Enrique.Gandara@wi.gov
Ph: 608-224-5113
Event: Asian Feed Buyers Mission to World Dairy Expo
Location: Madison, WI
Dates: October 2-6, 2012
Event Description: The Asian Feed Ingredients Buyers Mission, being held in conjunction the World Dairy Expo, is a low-cost opportunity to meet one-on-one with qualified buyers from Vietnam, China, Indonesia, and Korea. U.S. suppliers participating in event will build personal contacts with key industry players from these counties, gain market insight and strengthen relationships without the time and expense of overseas travel.
Who Should Attend: Suppliers of animal feed, feed ingredients and growers seeking market information and to increase export sales to Vietnam, China, Indonesia and Korea.
Services: One-on-one meetings with buyers
Contact: Jennifer Lu
Email: Jennifer.lu@wi.gov
Ph: 608-224-5102
Event: Feed Show PLUS! at FIGAP 2012-VIV Mexico
Location: Guadalajara, Jalisco, Mexico
Dates: October 17-19, 2012
Event Description: This trade show focuses on the livestock and agricultural sector. FIGAP brings together companies involved in agriculture, dairy and genetics. It is one of the most significant trade shows in Mexico. FIGAP offers the opportunity to network with international buyers, attend seminars, receptions and meet important officials in the Mexican livestock industry.
Who Should Attend: Exporters of livestock feed and ingredients interested in increasing international sales and gaining in-market experience and information.
Services: A cost-effective trade show enhancement service providing technical and logistical assistance; Interpreters provided during show hours; competitive products survey; translation of up to two pages of your company’s marketing materials; pre-qualified buyers invited to your booth; background check for your top leads.
Contact: Enrique Gandara
Email: enrique.gandara@wi.gov
Ph: 608-224-5113
Event: Focused Trade Mission to Mexico for Private Label
Location: Mexico City
Dates: Fall 2012
Event Description: Companies will participate in a focused trade mission that will help them build knowledge of the Mexican private label food market and build sales.
Who Should Attend: Suppliers of private label food products interested in the Mexican market.
Services: Participants will benefit from a package of services to build sales of your private label products in Mexico. Services include: 1:1 meetings with vetted importers of private label food products; assistance in determining product or packaging changes needed for export; assistance in pricing your product for export, transportation advice and export documentation assistance (available through the Food Export Helpline); arrangements made for hotel accommodations (participants pay their own lodging); market Builder for one product – evaluation of product’s market potential, import requirements and competition; in-country transportation provided to business meetings; retail tours coordinated for participants; translation of a 1-page company profile; market briefing with the USDA’s Agricultural Trade Office in Mexico City; assistance with following up with trade leads.
Contact: Enrique Gandara
Email: enrique.gandara@wi.gov
Ph: 608-224-5113
Event: Focused Trade Mission for Better for You Foods to Japan and Hong Kong
Location: Tokyo and Hong Kong
Dates: Fall 2012
Event Description: Focused Trade Mission for Specialty foods, Ingredients and Foods for Well-being.
Who Should Attend: Producers of health foods, organic products and wellness food products that would like to increase international sales in Japan and Hong Kong and gain in-market experience and information.
Services: In-market seminar on marketing trends; In store guided tours by an international marketing expert; import and distribution analysis for your company’s products; interpreters available during the mission; one-on-one meetings with key importers and buyers.
Contact: Lisa Stout
Email: lisa.stout@wi.gov
Ph: 608-224-5126
Event: Focused Trade Mission to Korea
Location: Seoul, Korea
Dates: Fall 2012
Event Description: Focused trade mission for specialty foods, ingredients and foods for well-being.
Who Should Attend: Suppliers of Retail / food service products, specialty foods, ingredients, foods for well-being.
Services: In-market seminar on marketing trends; in store guided tours by an international marketing expert; import and distribution analysis for your company’s products; interpreters available during the mission; one-on-one meetings with key importers and buyers.
Contact: Lisa Stout
Email: lisa.stout@wi.gov
Ph: 608-224-5126

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buyers' missions (meet 1:1 with international buyers)

Event: Latin American and Canadian Feed Buyers Mission to World Pork Expo
Location: Madison, WI
Dates: June 4-7, 2012
Event Description: This Value-Added Feed Ingredients Buyers Mission, held in Madison, Wisconsin and Des Moines, Iowa at the World Pork Expo grounds, is a great, low-cost opportunity to meet one-on-one with qualified feed ingredients international buyers. This is your opportunity to develop and expand your business with importers, generate new sales leads, and receive feedback on your products’ potential in the international market without the time and expense of overseas travel. In 2011, this Buyers Mission resulted in actual export sales of $24.4 million!
Who Should Attend: Suppliers of animal feed and ingredients seeking to increase international sales and gain first-hand market information.
Services: One-on-one meetings with buyers from multiple markets, access to trade event preparation service which includes pricing assistance, information about export requirements and shipping information.
Contact: Lisa Stout
Email: lisa.stout@wi.gov
Ph: 608-227-5126
Event: Midwest Buyers' Mission
Location: Madison, WI
Dates: July 23-28, 2012
Event Description: Meet with foreign buyers of retail food products in Madison, Wisconsin.
Who Should Attend: Suppliers of retail food companies interested in increasing export sales.
Services: One-on-one meetings with buyers from 22 countries.
Contact: Lisa Stout
Email: lisa.stout@wi.gov
Ph: 608-224-5126
Event: Mexican Buyers Mission for Livestock, Genetics, Equipment and Feed
Location: Wisconsin
Dates: October 2-5, 2012
Event Description: The Mexican Buyers Mission for Livestock, Genetics, Equipment and Feed, being held in conjunction the World Dairy Expo, is a great, low-cost opportunity to meet one-on-one with qualified buyers. The World Dairy Expo offers the most elite combination of dairy cattle and exhibits in the world. U.S. suppliers participating in the Buyers Mission will build relationships with key industry players and can create new sales leads without the time and expense of overseas travel.
Who Should Attend: Suppliers of dairy livestock, genetics, equipment and feed interested in increasing international sales and gaining first-hand market information.
Services: One-on-one meetings with buyers from Mexico.
Contact: Enrique Gandara
Email: enrique.gandara@wi.gov
Ph: 608-224-5113
Event: Food Export Marketing Forum
Date: October 2, 2012-October 3, 2012
Location: Chicago, IL
Event Description: Two days of extensive export development activities for exporters of value-added food products, including: export educational seminars, one-one-one meetings with buyers and Food Export in-market representatives.
Services: Educational seminars and breakout sessions are tailored for diverse levels of food export experience; networking time to meet with experienced suppliers, Food Export staff and state export experts. You may register for numerous one-on-one meetings with buyers from 20 international markets. Register early to have guaranteed time with buyers! Don’t miss this opportunity to access such comprehensive export development so close to home!
Who Should Attend: All staff that contributes to your company’s international success, from customer service, logistics, finance, sales, marketing and company executives.
Contact: Lisa Stout
Economic Development Consultant
Wisconsin Department of Agriculture, Trade and Consumer Protection
Phone: 608-224-5126
Email: lisa.stout@wi.gov