BLBW Food Marketing Guide
This guide explains step-by-step how to move products from field to consumer.It covers selling directly to consumers via farmers markets, community supported agriculture, agritourism, on-farm stores, pick-your-own operations, and roadside stands; as well as selling through intermediate channels such as restaurants, grocery stores, institutions, and distributors. This guide also provides information on pricing products, licensing, labeling, regulations, food safety, food liability, and farm insurance, and lists resources to find additional information at the end of each chapter.
Wisconsin Local Food Marketing Guide - 132 page PDF
Chapter 4 Excerpt: Rules, Regulations, Licensing and Liability - 27 page PDF
Click on “Wisconsin Local Food Marketing Guide” above to download a free pdf of this guide. You may also request a hard copy by emailing DatcpBLBW@wi.gov, or by calling Teresa Engel at 608-224-5101.
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