65th Alice in Dairyland
Rochelle is serving as the 65th Alice in Dairyland. As Wisconsin’s agriculture ambassador, she is striving to educate audiences across Wisconsin about the $59 billion economic impact and importance of our state’s diverse agriculture industry in our daily lives. Rochelle grew up near Lodi on her family’s dairy and cash crop farm and was involved in 4-H.
She graduated from the University of Wisconsin-Platteville in 2009 with an agribusiness degree in communications.
Prior to being selected as the 65th Alice in Dairyland, Rochelle worked as an associate marketing executive at Filament Marketing where she utilized strategic marketing and innovative communications to promote agricultural products, services and initiatives, such as the WhyAg campaign to build awareness of careers in agriculture. Rochelle looks forward to a lifelong career of promoting her agriculture roots.
Rochelle is also involved as chair of Dane County Farm Bureau’s Ag Promotions Committee, planning events to educate urban and rural consumers about Wisconsin agriculture. She also volunteers with Cows on the Concourse, the Lodi Agricultural Fair and coaches volleyball.
Alice in Dairyland is a one-year, full-time public relations professional employed by the Wisconsin Department of Agriculture, Trade, and Consumer Protection (WI DATCP). Each year, Alice in Dairyland travels more than 40,000 miles throughout the state, promoting Wisconsin agriculture to various audiences. During her year, Rochelle will conduct hundreds of media interviews and speeches and will also present at over one hundred schools.
Alice in Dairyland is Wisconsin’s Agriculture Ambassador.
Keep up with 65th Alice in Dairyland, Rochelle Ripp
Alice Travel Blog: www.wisconsinagconnection.com/alice
Facebook: Alice Dairyland
LinkedIn: Alice in Dairyland
Alice in Dairyland Finals: www.aliceindairyland.com
To Schedule Alice
You can schedule Alice for an upcoming event by contacting the Alice in Dairyland Program at 608.224.5115 or by e-mail at DATCPAlice@wisconsin.gov.