Dairy Farming

Dairy 30x20 Initiative to Grow Wisconsin Dairy

Dairy 30x20 was developed to help secure a strong future for Wisconsin dairy farmers that will allow our state’s dairy industry to maintain our diversity and initiative.

Goal of Dairy 30x20

Improve the long-term viability of Wisconsin’s dairy industry through services to achieve an annual milk production of 30 billion pounds by 2020 to meet the growing demand of the marketplace.

Objectives to Achieve Dairy 30x20

Provide assistance to dairy farmers, without regard to size or type, focusing on long-term, sustained operation through a client-based service delivery system that utilizes a multi-agency, private-public network for services and referrals. Improve profitability through management and operational system changes, business and legal structure, and herd health and milk production.

Application materials


Foundation of the Dairy 30x20 Initiative

Wis. Act 32 provided an annual appropriation of $200,000 of the former Dairy 2020 program funding to DATCP following the disbanding of the Wisconsin Department of Commerce. DATCP Secretary Ben Brancel convened dairy discussions with industry leaders from across the state to better understand the needs and demands of our farmers and processors. Suggestions from these discussions formed the priorities and services model of Dairy 30x20.
Organizations included in the discussion were the Dairy Business Association, Cooperative Network, Professional Dairy Producers of Wisconsin, Wisconsin Farm Bureau Federation, Wisconsin Farmers Union, Wisconsin National Farmers Organization, Wisconsin Cheese Makers Association, Wisconsin Dairy Products Association, GrassWorks Inc, UW-Extension, Wisconsin Center for Dairy Research, Wisconsin Center for Dairy Profitability and Wisconsin Milk Marketing Board. 

Additional Information