Consumer Law at Your Fingertips
Alcohol & Tobacco Products
Sales of alcohol beverages are regulated by Wisconsin Statutes chapter 125. The Wisconsin Department of Revenue administers this chapter, in cooperation with local municipalities.
Wisconsin Statutes sections 134.65 and 134.66 regulate the sale of cigarette and other tobacco products. Counties and municipalities generally enforce these laws. Under Wisconsin Statutes chapter 254, subchapter IX, the Wisconsin Department of Health Services (DHS) may also investigate sales of cigarettes and tobacco products to minors.