Consumer Law at Your Fingertips
Prizes and Sweepstakes
Selling with Pretense of Prize
Wisconsin Statutes section 100.16 prohibits sales promotions that promise a hidden or undisclosed prize, or the opportunity to win a prize, as a result of a purchase. There are some important exemptions. The Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP) administers this law. Violators may be prosecuted. For more information, see Selling with Pretense of Prize details.